Geordie Shore star Holly Hagan is the latest to post a pic in a shiny swimsuit, showing off two gorgeous PrettyLittleThing bikinis in as many weeks.
And she's in good company, with the likes of Rita Ora, Myleene Klass and Demi Rose also opting for the eye-catching ensembles – which are sure to make a splash on the beach this summer.
The shimmery bikinis are in equal parts futuristic, glittery – and often golden.
It's essentially the space age answer to a yellow high vis jacket, which will make sure our favourite stars don't drift off to sea unnoticed.
Even posh totty and former 'it girl' Lady Victoria Hervey loves the gold bikini look – while mum-of-three Kourtney Kardashian, 39, sent Instagram into meltdown with this "sexy" shot back in May.
In more fashion news, this man's seemingly innocent mirror selfie caused a frenzy after a rude fashion fail – can you spot it?
While the risque ‘babe’ top is the hot new trend of the summer… and Emily Ratajkowski’s a fan.
And Primark is selling a unicorn party range featuring a selfie kit and bunting – and prices start at £1.50.
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