IT'S the perfect pink jumper that's under £20 and ideal for this time of year.
But the Primark knit is proving so popular with fashion fans that it's selling out everywhere – and FAST.
Fashionistas have been taking to their social media pages to gush about the gorgeous jumper, which costs just £17.
Leah shared a video of herself with the jumper on her TikTok page, as she wrote: "This is your sign to get the Primark pink knit!"
"So cute!" she added in the caption for the video, which showed her teaming the jumper with loose trousers, a pink claw clip and pink bag.
"It's not a want, it's a need!" one person commented on the clip.
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As another raged: "None of my primarks have this is in!"
"I'm obsessed!" a third wrote.
"I’ve tried 3 stores and can’t find it," someone else cried.
Meanwhile, Jasmine admitted she'd been trying to find the jumper since it came out, and was thrilled to have finally got her hands on it.
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She modelled hers with jeans, and also said it's "really good quality".
"It's a need!" someone eagerly commented on the clip.
"I NEED IT ITS NOT IN MY PRIMARK THOUGH GAHHHHHHH," another raged in all caps.
As a third sighed: "I was in primark today and sadly I haven’t found it!"
But two identical twin sisters were lucky enough to find two of the jumpers in their local store, and took to TikTok to show how they'd style it over a floaty dress.
In fact, the jumper is so popular that people have been resorting to using Primark's store checker before heading to the store and leaving empty handed.
"The soft fine knit exudes snuggly appeal that may make it simply irresistible," Primark writes of the jumper on their website.
"In a pink hue to bring a burst of vibrancy it enjoys a crew neckline and long sleeves for a classic look, while the ribbed hems complete its comfy feel."
And as well as coming in pink, the jumper is also available in beige, brown and charcoal grey.
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