Boots’ Christmas advert has landed and it’s a real tear jearker. The high street chemist is encouraging us to ‘get them something that says……you get them’, with a cute mother daughter storyline as the daughter sees the mum for who she really is for the first time.
The mother and daughter in question – Clare and Molly – are seen in the lead up to Christmas. The advert starts with Clare trying to do Molly’s hair but ultimately failing. Despite her trying hard, Molly is acting like a typical teengers, urgh.
After more teenage behaviour from Molly, the advert then cuts to her coming across her mum in a choir at a Christmas market, singing confidently and looking beautiful, and so on Christmas morning she decides to get her a gift which really ‘gets’ her, a red lipstick for her next performance.
The choir in the advert is made up from Boots colleagues and London community choirs, and is set to a spin on the Robbie Williams’ classic ‘Shes The One’, but instead it’s ‘She’s My Mum’.
It’s going to be hard to get it out of your head.
Marketing Director for Boots UK and Ireland, Helen Normoyle explains, “Christmas and the festive period is a perfect time to bring together friends and family, and we wanted to really celebrate this special connection by focusing in on the spirit of beauty gifts showing you really understand your loved ones".
"The story charting the relationship between the mum and daughter was a perfect example of how even when we’re close to the ones we love, we can often take their unique traits for granted. Working with our own Boots colleagues in the choir and having a fresh take on a well-known song provided a fun and touching way to bring our proposition to life.”
Christmas Adverts 2018
With Christmas just around the corner it’s a great time to start looking for deals, and with Boots expected to take part in Black Friday this November, it’s worth keeping your eye out.
We’ll be updating their Black Friday page with more updates when we get them, but expect deals on appliances, beauty and more.
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