atmos and adidas' UltraBOOST DNA Is as Clean as It Gets

Frequent collaborators atmos and adidas have joined forces once more for a clean pair of UltraBOOST DNA shoes in “Cloud White/Silver Metallic/Clear Grey.”

The Japanese sneaker and streetwear boutique hasn’t tried to reinvent the UltraBOOST DNA, instead, it has tried to enhance it — to better it. As a result, a “Cloud White” Primeknit upper serves as the base for details such as white rubber badges that spell out “adidas” in “Silver Metallic” letters, and the phrase “The Brand With the Three Stripes” in English, German, French, and Japanese.

A “Cloud White” heel cage is embossed with UltraBOOST branding, while “Silver Metallic” has been used to highlight the adidas logo on the tongue. Flat white laces with 3M detailing, as well as a white Continental rubber outsole, round out this collaborative pair.

The atmos x adidas UltraBOOST DNA is set to release on adidas’ website on November 14 for $260 AUD (approx. $190 USD). Take a closer look at the minimally-branded pair above.

In other news, 032c and adidas have unveiled their latest collaboration.
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