Victoria Beckham demonstrates her new £140 golden primer

Victoria Beckham demonstrates her newly launched golden-tinted cell rejuvenating primer in Instagram tutorial (but it’ll cost you £140!)

Victoria Beckham has launched her latest beauty product – and took to Instagram on Wednesday to give her followers a demonstration.

Filming herself applying her lavish new golden-tinted cell rejuvenating primer, Victoria, 46, branded it her favourite product – and admitted it has particularly come in handy during lockdown, while she’s been spending more time in the sunshine outside.

‘So this is my new shade of cell rejuvenating priming moisturiser,’ she explained, dabbing some onto her cheek. ‘It has a golden tint to it which is so great. It gives the most amazing shine and glow to your face…

Golden goddess! Victoria Beckham has launched her latest beauty product – and took to Instagram on Wednesday to give her followers a demonstration

‘At the moment I have spent a little bit more time in the sun so my skin is a little bit more tanned. I just love how this feels on the skin.

‘I am obsessed with the golden glow. It’s everything. My favourite product!’

The Spice Girls star certainly sold the product in the tutorial, but fans will have to fork out at least £92 for their own.

That will only get you a 30ml bottle, however; for a longer-lasting 50ml beauty lovers will need to shell out £140.

Beauty! Filming herself applying her lavish new golden-tinted cell rejuvenating primer, Victoria, 46, branded it her favourite product


Glowing! VB admitted it has particularly come in handy during lockdown, while she’s been spending more time in the sunshine outside

All aglow! ‘It has a golden tint to it which is so great. It gives the most amazing shine and glow to your face…’ she said

The product launch comes after the fashion designer proudly announced her London clothing store is now reopen.

After Boris Johnson relaxed coronavirus lockdown rules to allow non-essential shops to open from June 15, Victoria Beckham followed thousands of other stores across the country by welcoming shoppers back to the fold.

The star’s store on Dover Street has had a facelift too, decorated with a rainbow tribute to Pride Month.


The Spice Girls star certainly sold the product in the tutorial, but fans will have to fork out at least £92 for their own. That will only get you a 30ml bottle, however; for a longer-lasting 50ml beauty lovers will need to shell out £140

‘So excited to reopen 36 Dover Street today with our beautiful Pride windows (and social distancing measures in place)  x VB,’ Victoria shared on Instagram alongside photos of her store.

Alongside a rainbow, a quote on the window reads: ‘Let’s be kind to one another, today and every day.’

Victoria was previously criticised at the beginning of lockdown for furloughing staff working for her fashion line, later reversing the decision.

It seems the Spice Girl turned designer has struggled to get much work done at home during lockdown, as she admitted her daughter has taken over her office. 

Back in business: The product launch comes after the fashion designer proudly announced her London clothing store is now reopen

Open! After Boris Johnson relaxed coronavirus lockdown rules to allow non-essential shops to open, Victoria Beckham followed thousands of other stores across the country by reopening

The 46-year-old fashion designer has lost her usual homeworking space at her Oxfordshire abode during the coronavirus pandemic as eight-year-old Harper prefers to do her school work there, leaving the rest of the household to find a spot elsewhere in the home. 

Victoria – who also has some Brooklyn, 21, Romeo, 17, and Cruz, 15, with husband David – told Guardian Weekend magazine:: ‘Harper’s taken over my office. She’s trying to do all her schoolwork and, well, she’s kind of decided that’s her space now.

‘So I’m downstairs… we’re all dotted around the house, me and David and the boys, trying to work, trying to get schoolwork done. There’s often someone holding a laptop up to a window, trying to get reception.’ 

Step inside: The star’s store on Dover Street has had a facelift too, decorated with a rainbow tribute to Pride as Victoria showed off in Instagram photos

School comes first:It seems the Spice Girl turned designer has struggled to get much work donw at home during lockdown, as she admitted her daughter has taken over her office

Family: The 46-year-old fashion designer has lost her usual homeworking space at her dan husband David’s Oxfordshire abode during the coronavirus pandemic

While Victoria has been opting for comfortable clothes during lockdown, she hasn’t let her standards slip too far. She said: ‘I’d love to say my lockdown look has been all about a vintage kaftan, but that’s not the case. I still get up early and exercise every day, then I dress for work and for comfort. A pair of old jeans, a T-shirt or a jumper.

‘I’m not quite at the elasticated waistband stage yet – I still want to feel good about myself.

‘We’ve been going out on country walks every day, so the only shoes I wear are an old pair of trainers. It’s so nice just to do things with the family and not think too much about getting dressed. So, definitely no heels.’

However, the brunette beauty admitted one of the things she has missed is getting dressed up to go out. She told Guardian Weekend magazine: ‘I do miss getting dressed.

‘A nice pub lunch with family and friends, a few glasses of wine. I’m really grateful for the family time, but I’m ready to be a little bit sociable now.’ 

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