Sofia Richie promotes Frankies Bikinis in Malibu after posing in them

Sofia Richie wows in a mini black dress with snakeskin boots at Malibu lunch to celebrate launch of her Frankies Bikinis collection… as model flaunts toned figure in patterned swimwear for campaign

She’s never been shy about putting her fit figure on display.

Now Sofia Richie will likely be doing that even more as she promotes her new collection with beachwear label Frankies Bikinis.

The 20-year-old model led an event for the brand at the high-end Japanese restaurant Nobu in Malibu on Monday, after appearing in the Frankies Bikinis X Sofia Richie campaign in skimpy two-pieces. 

Swimwear party: Sofia Richie, 20, attended her Frankies Bikinis X Sofia Richie launch celebration lunch at Nobu in Malibu on Monday

Sultry snaps: The model stunned in the campaign while rocking a tie-dye bikini

Sofia cut an elegant figure in a black body-contouring dress.

The slim look highlighted her hourglass figure and featured a halter top.

The 5ft6in beauty covered her toned legs in a thigh-high pair of black and cream-colored snakeskin boots.


Back in black: Sofia cut an elegant figure in a black body-contouring dress. The slim look highlighted her hourglass figure and featured a halter top

Legs for days: She covered her toned legs in a thigh-high pair of black and cream-colored snakeskin boots

The daughter of Lionel Richie had her blonde tresses parted down the middle and ruffling in the sea breeze.

Model and actress Charlotte McKinney went with a slightly more casual outfit for the bikini brand launch.

The 25-year-old beauty had on a pale blue ribbed short sleeve sweater, which she paired with a white miniskirt with a turned down flap of fabric.

The short look highlighted her trim legs and her white open-toe heels. 

Muted colors: Model and actress Charlotte McKinney went with a slightly more casual outfit for the bikini brand launch

By the sea: The 25-year-old beauty had on a pale blue ribbed short sleeve sweater, which she paired with a white miniskirt with a turned down flap of fabric; pictured with the owner and designer of Frankies Bikinis, Francesca Ailleo

Toned legs: The short look highlighted her trim legs and her white open-toe heels; pictured with Francesca

The boss: Francesca Aiello, the owner and designer of Frankies Bikinis, put on a busty display as she went braless in a short black dress mirror Sofia’s

Sleek figure: Her single-shoulder look was paired with a sterling pair of white tennis shoes

Francesca Aiello, the owner and designer of Frankies Bikinis, put on a busty display as she went braless in a short black dress mirror Sofia’s.

Her single-shoulder look was paired with a sterling pair of white tennis shoes.

German–American model Jasmine Sanders showed off a super short snakeskin patterned dress that highlighted her cleavage.

She paired the look with silvery heels and had her blond locks swept back in waves. 


Busty blondes: German–American model Jasmine Sanders showed off a super short snakeskin patterned dress that highlighted her cleavage, while Guamian singer and model Pia Mia went with a ruched white dress with floral patterns that highlighted her bust

Blonde beauty: Jasmine paired the look with silvery heels and had her blond locks swept back in waves

The finer things: She added a luxury wristwatch to the look, and her dress complemented Sofia’s boots

Guamian singer and model Pia Mia went with a ruched white dress with floral patterns that highlighted her bust.

She toted along a small Louis Vuitton handbag and added a splash of color with pointy lime green heels.

Model Bella Harris deviated from her fellow attendees with a more modest look that featured bell bottom jeans and a pink bustier-style top.

Seeing green: Pia toted along a small Louis Vuitton handbag and added a splash of color with pointy lime green heels

Casual elegance: Model Bella Harris deviated from her fellow attendees with a more modest look that featured bell bottom jeans and a pink bustier-style top

Sofia posed for the Frankies Bikinis X Sofia Richie campaign in a variety of racy looks; the collection will launch July 8.

The blonde beauty’s collection features 10 swimwear separates – available in pink and blue tie-dye prints. 

She wore a tie dye-style two-piece with a single piece of ribbed material and halter straps.

She paired it with a high-cut bottom, and the look featured long strings.

The sister of Nicole Richie was shown reclining on the counter and showing off her pert derriere.

A series of rowdier photos show her dancing by the cash register. 

Liquor store run: Prior to the event, Sofia posed for a sultry set of photos in various looks from Frankies Bikinis

Showing off: She wore a tie dye-style two-piece with a single piece of ribbed material and halter straps

Cheeky display: She paired it with a high-cut bottom, and the look featured long strings

Having a blast: The sister of Nicole Richie was shown reclining on the counter and showing off her pert derriere

Dance party: A series of rowdier photos show her dancing by the cash register

Sofia also covered up the look with a matching pink crop top that put the focus on her rock-solid abs.

She reclined by the soda machines and sipped on a blue freeze.

She was also seen relaxing in the snack aisle, even tossing sugary treats everywhere. 

Covered up: Sofia also covered up the look with a matching pink crop top that put the focus on her rock-solid abs

Relaxing: She reclined by the soda machines and sipped on a blue freeze

Sweet tooth: She was also seen relaxing in the snack aisle

Fooling around: The photo caught her throwing sweet treats in the air

Another set took Sofia outdoors, where she showed off a new suit with the same pink color scheme.

The new halter top put more emphasis on her prominent cleavage, while she paired it with a chic high-waisted bottom.

She matched the abandoned swimming pool-turned skate park vibe with a pair of tall white Adidas socks and black sneakers.


Pretty in pink: Another set took Sofia outdoors, where she showed off a new suit with the same pink color scheme

Busty display: The new halter top put more emphasis on her prominent cleavage, while she paired it with a chic high-waisted bottom

Another look featured a matching pink tie dye sweatshirt, which she paired with white Converse high tops and pink songs adorned with marijuana leaves.

She also tried on a pair of pink sweat pants and a beige bucket hat with green and red stripes.

A third pink top featured a large criss-crossing halter style. 

Sweating: Another look featured a matching pink tie dye sweatshirt, which she paired with white Converse high tops and pink songs adorned with marijuana leaves

 Halter top: A third pink top featured a large criss-crossing halter style

Blocking the sun: She also tried on a pair of pink sweat pants and a beige bucket hat with green and red stripes 

Sofia switched to a blue suit for more shots outside the liquor store.

The cleavage-baring style featured thin spaghetti straps with the skimpy top and bottom.

She showed off her chiseled abs and fit arms while relaxing against toy vending machines outside the store.

Her hair was wet and swept back, framing a pair of gold hoop earrings.

She combined the look with a pair of black and white checker sneakers.

Back in the store she tried out a suit with thicker halter straps and a high-waist bottom. 

Blue mood: Sofia switched to a blue suit for more shots outside the liquor store

Revealing: The cleavage-baring style featured thin spaghetti straps with the skimpy top and bottom

Toned tummy: She showed off her chiseled abs and fit arms while relaxing against toy vending machines outside the store

Moving up: Back in the store she tried out a suit with thicker halter straps and a high-waist bottom

Sofia rocked a skater vibe after switching into another blue suit and adding a royal blue ski cap.

She covered the look up with another halter top shirt, this time in the same blue pattern.

The model added a pair of dark sunglasses to the look, as well as a blue button-up shirt that she wore down around her arms. 

Capped: She added a low-key royal blue ski cap to the look

New top: She covered the look up with another halter top shirt, this time in the same blue pattern

Effortlessly cool: The model added a pair of dark sunglasses to the look


Showing it off: The revealing look put her fit figure on full display

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