Kim Kardashian announces the new name of her shapewear line is SKIMS… after the first name Kimono drew controversy
- The star announced the new name, SKIMS, on Monday morning on social media
- She said in her caption, ‘My fans and followers are a huge inspiration to me’
- And then she added: ‘I’m always listening to their feedback and opinions’
- Kim also said: ‘I am so grateful they shared their ideas for a new brand name’
- This is after she was slammed for using the name KIMONO
Kim Kardashian has chosen a new name for her shapewear line.
On Monday the 38-year-old mogul revealed that she will be calling the line SKIMS. The launch is set for September 10.
This comes after the mother-of-four dropped the brand name Kimono earlier this summer amid mounting accusations of cultural insensitivity.
New name: Kim Kardashian has chosen a new name for her shapewear line. On Monday the 38-year-old mogul revealed that she will be calling the line SKIMS. The launch is set for September 10
In case you missed it: The star was also seen modeling one of the designs among the ladies
Mrs West shared a new photo of the line and included a long caption.
‘My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name,’ she said.
‘After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear coming September 10.
‘I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.
Her story: She said that her fans inspire her and she did listen to all their feedback
Another note, this one on Twitter: Kim said that the pieces are ‘amazingly soft’
‘Available in sizes XXS – 5XL, SKIMS Solutionwear™ is for every body. SKIMS.COM.’
Kim is seen in a beige one piece standing off to the side with several models around her.
In July Kim took to Twitter to give fans a video update on the dilemma she faced of how to cover up the Kimono label after she had to lose the name. She said she didn’t want to be wasteful.
Turns out, the Kimono logo was printed on nearly two million garments before she decided to change the name.
Update: Kardashian took to Twitter in July to give her fans an update on the effort to change her Kimono shapewear line
Fans never get to see Kim K, front-and center, in the 59 second video. Only her hand, and in particular, her fingers were showcased when she pointed to the various options she weighing to resolve the label cover-up issue.
She began by pointing out that her company had everything printed inside all the garments.
‘Since we are changing that [the name Kimono] I don’t want to be wasteful,’ Kim can be heard saying after revealing almost two-million garments already have the name on them.
Her dilemma: In the 59 second video, Kim shared that Kimono name had been printed inide nearly two million garments
The options: The reality star showed off a few of the ideas to cover up the Kimono logo; She shot down this idea of a large square label
‘And looking at the options, I don’t like that,’ she said as she pointed to one of the large replacement labels because it’s ‘just too big.’
She then showed the option of trying to erase the Kimono logo off a white piece of clothing had the name partially erased, which she shot down.
‘Trying to take it off just looks messy. We can’t figure that out,’ she added. She also shot down the idea of having a big square over the old Kimono name. ‘I do like this one,’ she finally confessed as she pointed to a tiny rectangle cover-up. ‘That does look like a nice tag.’
She concluded the video by saying she’s been ‘working really hard to figure out how to not be wasteful, and change the name at the same time.’
Show down again: The 38-year-old also didn’t like the option of erasing the name: ‘It’s messy’
Thumbs up: Kim K did confess she likes the tiny rectangle cover-up option
The backlash over the Kimono name came swiftly after she unveiled her new company late in June.
She first told the New York Times should was standing firm and wouldn’t be changing the name.
But the outrage mounted when Kyoto mayor Daisaku Kadokawa released a letter on Friday urging her ‘reconsider’ the name.
Not long after she caved to the pressure and announced on Instagram she changed her mind and would be scraping Kimono.
Humbled: Kim also posted a quick clip on her Insta-Story showcasing a book that a fan wrote that was inspired by two of her children: Chicago and North West
‘My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,’ she said in part.
Many felt Kim’s trademarked Kimono brand disrespected the traditional 15th century kimono clothing.
Kim also posted a quick video on her Instagram Story showcasing a book that was inspired by two of her children: North and Chicago.
One of Kim K’s fans wrote the children’s book titled: The Adventures Of Chicago And North.
It is full of inspirational sayings, life affirmations and colorful illustrations.
The Adventures Of Chicago And North is full of inspirational saying, life affirmations and illustrations
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