Justin Bieber smiles through the disappointment after comeback single Yummy loses out on No. 1 spot on Billboard charts despite his desperate promotional tactics
- Singer campaigned for weeks to land the No. 1 spot on the Billboard Hot 100
- He told fans in the same video that he really wanted the ‘freakin’ spot’
- He shared flyers which instructed fans to ‘create a playlist for Yummy,’ ‘play it on repeat,’ and to ‘let it play as you sleep’
- Yummy came in at No. 2, with Roddy Rich’s The Box landing the No. 1 spot
Justin Bieber put on a brave face after his new comeback single Yummy failed to make the number one spot on the Billboard Hot 100.
The 25-year-old managed a smile while leaving his go-to dance studio in Los Angeles on Monday with an entourage as it emerged his song had come in at number two.
Bieber was outdone by Roddy Rich and his catchy jam ‘The Box,’ according to Billboard, despite enlisting controversial tactics in a desperate bid to land the top spot.
Smiling through it: Justin Bieber put on a brave face in LA on Monday after his new comeback single Yummy failed to make the number one spot on the Billboard Hot 100
Outdone: The singer only managed to make it to the number two spot on the Billboard charts, with Roddy Rich and his catchy jam The Box taking the number one spot
The Baby singer kept it casual in a monochromatic grey ensemble as he exited the dance studio with his choreographer, Nick Demoura, and a back-up dancer.
Bieber sported a pair of Toronto Raptors sweat pants, which he styled with a Shaw Skate Club pullover, and an over-sized black beanie.
He then threw his Gucci backpack over his shoulder and headed over to his SUV.
Bieber tried his best not to appear defeated, even though he had been campaigning non-stop for weeks to get Yummy to number one.
‘I’m doing everything I can on my end…’ remarked the singer in a recent Instagram LIVE shared to Twitter.
He told fans in the same video that he really wanted the ‘freakin’ spot.’
‘If you’re on here…go stream Yummy…please…’ begged Justin.
He even went as far as to share a fan-made e-flyer that instructed fans of the singer to ‘create a playlist for Yummy,’ ‘play it on repeat,’ and to ‘let it play as you sleep.’
This would then, hopefully, inflate the singer’s streams, thus sending him to #1.
The e-flyer also instructed the fans to purchase the song ‘multiple times.’
Celebrating: Bieber shared this curated list of Yummy’s successes on his Instagram page Monday afternoon
The flyer: This flyer, made by a fan, was shared by Bieber on Instagram
Music commentator, Andrew Barber, shared the flyer on to his Twitter page in defense of Bieber and his tactics.
He claims that ‘gaming the system is nothing new’ and that ‘major labels’ used to fill ‘warehouses’ with records, just to ‘ensure [their artist’s record] would go #1.’
Even with all of the extra effort, it was up-and-comer Roddy Rich‘s single off his debut album, Please Excuse Me for Being Antisocial, that would come out on top this week.
Justin does have some reason to celebrate because Yummy did succeed at becoming the number one song on Billboard’s Digital Song Sales chart.
The three-minute and twenty second pop song sold 71,000 digital copies.
Even with ‘haters’ coming down on him, Justin was still able to find a reason to celebrate by sharing some of his Yummy-related accomplishments in a curated Instagram post.
The post announces that Yummy is not only #1 in the Digital Songs Sales chart, but that he has the most #1s in that specific chart than any other male artist.
#1 somewhere: The three-minute and twenty second pop song sold 71,000 digital copies this week
On top of that monumental feat, the confectionery-themed single snagged the top spot in the R&B Song charts.
Bieber is also the only artist, presently, with two Top 5 hits on the Billboard Hot 100.
In 2019, Bieber did score a #1 single on the Hot 100 in collaboration with longtime friend Ed Sheeran on the song I Don’t Care.
In 2017, his collaboration on the Daddy Yankee and Luis Fonsi club-banger, Despacito, took him to his favored chart placement.
But solo Justin hasn’t had a single in the top tier since 2016’s undeniably infectious hits, Love Yourself and Sorry.
With all chart semantics aside, Bieber has been put through the ringer the past few years – and not just musically.
Just last week, Justin Bieber announced that he has been suffering from Lyme Disease, a bacterial infection that can be passed on to humans by infected ticks and commonly leaves sufferers with expanded areas of redness on the skin.
Bieber exposed the news to fans about his silent battle with the illness on Instagram Wednesday.
The social media confession came about after merciless online trolls claimed Bieber ‘look[ed] like sh*t’ and accused the Love Yourself singer of being ‘on meth.’
2 weeks: On January 27th, the first episode of his highly anticipated 10-part documentary series premieres on YouTube; Justin reshared the series’ promotional poster on his Instagram Monday morning
Justin wrote: ‘While a lot of people kept saying Justin Bieber looks like sh*t, on meth etc. they failed to realize I’ve been recently diagnosed with Lyme disease, not only that but had a serious case of chronic mono which affected my, skin, brain function, energy, and overall health.’
In conjunction with revealing his serious health issues, Justin also guaranteed that all questions regarding his health – and his personal growth – would be answered in an upcoming ‘docu series’ that will be ‘on YouTube shortly.’
‘It’s been a rough couple years but getting the right treatment that will help treat this so far incurable disease and I will be back and better than ever NO CAP,’ concluded the singer.
The 10-part documentary series, Justin Bieber: Seasons, will be uploaded to YouTube on a weekly basis starting January 27th.
‘2 weeks’ teased Justin on his Instagram this morning, along with a re-post of the series’ promotional poster.
The pop star was also announced as a performer at the upcoming 2020 iHeartRadio Awards, which is set to take place on March 29.
Going strong: Later on Monday, Justin fit in a second workout at Dogpound Gym in West Hollywood
Big fan: The Canadian hitmaker repped the gym in their black and white jersey, along with a pair of beige mesh shorts
Later on Monday, Justin fit in a second workout at Dogpound Gym in West Hollywood.
The Canadian hitmaker repped the gym in their black and white jersey, along with a pair of beige mesh shorts.
He was ready to a workout with his black Nike trainers and covered up with a black ski cap.
The singer didn’t seem fazed at all by the failure of modest success of his new single as he worked on his fitness in the midst of his recent health scares.
Afterward, Justin fed his skating habit with some new boards, including one in a shade of hot pink and another blue deck.
Dressed for success: He was ready to a workout with his black Nike trainers and covered up with a black ski cap
Going strong: The singer didn’t seem fazed at all by the failure of modest success of his new single as he worked on his fitness in the midst of his recent health scares
Need for speed: Afterward, Justin fed his skating habit with some new boards, including one in a shade of hot pink and another blue deck
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