‘This airy-fairy stuff doesn’t chime with regular people!’ Holly Willoughby’s fans ‘turned off’ by her ‘hippy’ brand Wylde Moon – as she is snubbed in ‘best presenter’ category at the NTAs
- Expert insiders claim Holly’s brand is failing to land with ‘regular’ people
- Last year Holly announced she was venturing into the wellness sector
- But a source has now claimed: ‘The problem is that’s just a bit hippy-ish for fans’
- The comments come after Holly was ruthlessly snubbed in NTA nominations
Holly Willoughby’s down-to-earth fanbase is ‘turned off by her hippy lifestyle brand’ as insiders claim it is failing to land with ‘regular’ people.
This Morning viewers are used to seeing Holly, 41, in high street brands and making them feel at ease with her relatable nature on daytime TV.
However last year Holly announced she was venturing into the wellness sector and launched lifestyle brand Wylde Moon, with emphasis on sound baths and crystals.
Opinion: Holly Willoughby’s down-to-earth fanbase is ‘turned off by her hippy lifestyle brand’ as insiders claim it is failing to land with ‘regular’ people
An insider told The Sun: ‘Holly’s made no secret that she has been inspired by Gwyneth Paltrow. The only problem is that’s just a bit hippy-ish for the viewers who have been watching her day in, day out.
‘These are hard times. All this airy-fairy stuff just doesn’t chime with regular people. The great thing about Holly was she could wear high-street brands and look a million dollars, all while having a laugh.’
The comments come after Holly was ruthlessly snubbed in nominations for the upcoming 27th National Television Awards for the first time in five years.
Feeling at home: This Morning viewers are used to seeing Holly, 41, in high street brands and making them feel at ease with her relatable nature on daytime TV
Although Holly and her co-host Phillip Schofield given the cold shoulder by organisers, Alison Hammond, 47, has received a nod.
Although they missed out on individual nods, This Morning is up for best Daytime show alongside Loose Women, The Chase and The Repair Shop.
Holly has previously declared how Gwyneth Paltrow’s Goop was the inspiration behind the launch of her self-care centered brand.
When interviewing Gwyneth, Holly told her: ‘I’ve definitely been inspired by you and your work, without a doubt.
Hippy chic: However last year Holly announced she was venturing into the wellness sector and launched lifestyle brand Wylde Moon, with emphasis on sound baths (pictured) and crystals
‘The biggest thing for me was seeing you change tack and step outside of something already very successful to do something that obviously came from real heart and real drive.
‘Just knowing that was an option and that was a possibility was definitely a real thing for me when I started Wylde Moon, so thank you.’
Gwyneth replied: ‘Women should follow their wildest dreams.’
While some claim Holly is no longer relating to her viewers, PR guru Ed Hopkins argued that from a business perspective she could be onto a winner.
He said the way Holly presents herself is ‘very likeable’ and it is a wise move that could bring her success in the U.S. as he believes Americans would ‘love her’.
Good move! While some claim Holly is no longer relating to her viewers, PR guru Ed Hopkins argued that from a business perspective she could be onto a winner
Holly launched her latest business venture in 2021, with its emphasis on health and wellbeing echoing Hollywood star Gwyneth’s popular Goop website.
And since the brand launched its first fragrance The Wild it has proved a success for the TV presenter.
She has described Wyledemoon as an online space to empower women, explore crystal energies, and offer fashion and beauty tips.
Holly wrote for her launch at the time stating that she wanted ‘Wyldemoon to be a place where I can share the things that I love, the lessons that I’ve learnt, the things I see and instantly want to share with others.’
At the time it launched, a lifestyle expert predicted the brand could net Holly up to £12million if it proved successful.
Inspo: Holly launched her latest business venture in 2021, with its emphasis on health and wellbeing echoing Hollywood star Gwyneth’s popular Goop website
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