Hasbro knows that there’s a tired old game of Monopoly that’s missing about $3,748 bucks and has a bottle cap and a button in the box to replace the missing shoe and thimble, moldering away in every millennial’s parent’s house. And that nobody is going to bother to replace it. They must have figured the only way to get today’s young adults to buy Monopoly is to make it relevant to their interests and experiences. And so Hasbro has introduced a special edition of the game called Monopoly For Millennials: Because “adulting is hard”. I guess they also figured that the only way to get their attention was by insulting them. Millennials hate insults. But they love attention more. So it worked!
According to People, the new game is available exclusively at Walmart, pretty much guaranteeing that it will exclusively purchased by baby boomers as gag gifts for their grandchildren.
The game’s tagline reads, “Forget real estate. You can’t afford it anyway.” On the box, Monopoly’s traditional mascot, Rich Uncle Pennybags, sports earbuds and sunglasses, holds a coffee cup, and wears a gold participation medal while taking a selfie on a smartphone. Traditional game pieces are swapped out for crying emojis and hashtags.
In the game, instead of investing in real estate as you do in the traditional version, players rack up experiences such as travel, meals at vegan restaurants, music festivals, and crashing on their friend’s couch.
As expected, the game wasn’t well received by its purported target audience, who fell right into their trap.
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