Pop superstar Harry Styles is launching a new venture that’s certainly not one to be sniffed at. The singer is releasing a range of perfumes said to smell of “skin-on-skin” and brief encounters.
The 29-year-old appears to be taking inspiration from Gwyneth Paltrow and her “This Smells like my Vagina” scented candles by launching fragrences inspired by intimate moments, reports The Mirror.
The scents – called Rivulets, Closeness and Bright, Hot – are part of his lifestyle brand Pleasing. The description for “Closeness” reads “a whispered ‘yes’, skin pressed against skin”, while the blurb for Rivulets says the aroma aims to evoke “a delightful encounter with a stranger”.
The release comes after the Watermelon Sugar hitmaker, who is dating Lost in Space star Taylor Russell, hired Gwyneth’s ex-chief designer, Brit Shaun Kearney, as his CEO.
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Cheshire-born Harry, worth £150million, announced the appointment saying: “His exceptional vision and extensive experience will be invaluable.” A source added: “You only have to read the descriptions of the fragrances to see the influence of Shaun.”
Gwyneth’s lifestyle brand goop, which launched in 2008 and also sells sex toys, is worth £200m. Lifestyle brands are all the rage. This week it emerged that Holly Willoughby, whose range is called Wylde Moon, had blogged on goop’s site about orgasms and anxiety in the bedroom.
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