Chloe Ferry revealed the damage that years of bleach and extensions have done to her hair.
The Geordie Shore star showed off her dry and damaged hair while filming for the MTV reality show in Newcastle today.
Her locks appeared broken, matted and frizzy when the 23-year-old turned to reveal the back of her head.
Chloe, who is in a relationship with co-star Sam Gowland, was dyed her hair blonde and worn extensions for years.
In 2017, fellow Geordie Shore babe Sophie Kasaei revealed that wearing extensions had left her with bald patches after she developed alopecia.
Sophie bravely revealed the damage to her hair in a candid video, in which she urged her fans to take a break from using extensions or risk ending up like her.
Chloe’s hair didn’t appear damaged from the front, but pictures of her taken from the side and behind show the damage her hair has sustained.
The star dressed for her day of filming in the city centre in skinny jeans, ripped at the knee, and high-heeled denim boots, with a black T-shirt and leather jacket.
She was pictured chatting to co-star Nathan Henry, who was holding balloons in his hands.
It comes after Chloe vowed to block anyone who leaves a negative comment on her Instagram posts.
Chloe removed comments on one of her recent pictures, presumably after getting backlash.
In the Barbie doll-eqsue snap, Chloe shows off her hourglass figure as she poses up in the kitchen.
She shows off her pins and her plentiful cleavage in a figure-hugging black mini dress, and lets her long blonde hair hang in loose curls around her body.
She captioned the snap simply with a glass of wine emoji.
But it seems the picture might not have got the response she was hoping for.
After posting it, she took to her Instagram story to hit back at her haters.
She said: "Guys, from now on I’m going to be blocking people, I don’t normally do this, but any hate on my pictures on Instagram, any grief, you will be getting blocked.
"So yeah, bye Felicia."
She also added a written statement to her story, saying: "Any negative comments you will be blocked from now on!! Not putting up with it anymore
"If you don’t like what you see or my pictures unfollow me simple! don’t try put me down!!"
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