‘I haven’t got a bloody clue who any of you are’: Lord Alan Sugar roasts the stars of Celebrity Apprentice in a scathing new trailer
The upcoming season of Celebrity Apprentice Australia is helmed by billionaire business magnate Lord Alan Sugar.
And it seems the British power player, 74, didn’t hold back when it came to interacting with the ‘famous’ contestants.
In a trailer for the show ahead of its premiere on Sunday, Lord Sugar roasts the stars and even admits: ‘I haven’t got a bloody clue who any of you are!’
‘I haven’t got a bloody clue who any of you are’: Lord Alan Sugar roasts the stars of Celebrity Apprentice in a scathing new trailer
He then takes aim at stars including The Veronicas’ Jess and Lisa Origliasso, radio host Michael ‘Wippa’ Wipfli and MAFS bride Martha Kalifatidis.
Lord Sugar asks Wippa if he got his nickname from an ‘S&M dungeon’.
He then says to The Veronicas, who are twins: ‘I’ve got an original picture of you here. I thought you were joined at the head.’
Boss: Lord Sugar didn’t hold back when it came to interacting with the celebrity contestants
‘I’ve got an original picture of you here. I thought you were joined at the head,’ he told The Veronicas’ Jess and Lisa Origliasso
Taking a shot at Martha, he quips: ‘Martha, they call you the Kmart Kardashian.’
The reality star then looks embarrassed while sitting in the boardroom and tells him she’s an influencer, which leaves Lord Sugar unimpressed.
‘Yep, beauty, health and wellness, anything to make you look good, I’ll influence it,’ Martha says.
Lord Sugar dryly and sarcastically replies: ‘Right, good, thank you so much for that.’
Taking a shot at Martha, Lord Sugar quips: ‘Martha, they call you the Kmart Kardashian’
This year’s cast also includes The Block’s Shaynna Blaze, fitness guru Michelle Bridges, Anthony Callea and Survivor star David Genat.
In a trailer released earlier this week, The Veronicas wept and Anthony even made a joke about his face being unable to move because he’s ‘had so much Botox’.
Celebrity Apprentice premieres Sunday at 7pm on Channel Nine
Coming soon: Celebrity Apprentice premieres Sunday at 7pm on Channel Nine
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