This Celeb-Loved Drugstore Brand Launched an Under-$30 Vitamin C Cream — and Customers Are Hooked

If you're noticing a crop of new freckles and brown spots from a summer of too much sun, it seems like the right time to reach for some vitamin C. Vitamin C is antioxidant-rich, known for brightening the skin, fighting dark spots, and slowing visible signs of aging. Pairing a vitamin C formula under your sunscreen has also been proven to be more effective at fighting damaging free radicals than just wearing sunscreen alone.

"A topical daily vitamin C serum is one of the best inventions the skincare community has made in regard to slowing down visible skin aging, such as fine lines, wrinkles, and brown spots," celebrity esthetician Renee Rouleau previously said. "This is especially true when it's applied on a daily basis."

Vitamin C serums, creams, and more can be notoriously expensive — especially if you're going through jar after jar from applying them daily to reap the best results — but Olay Regenerist recently launched a Vitamin C + Peptide 24 Moisturizer that's under $30, and shoppers say it's "incredible."

Shop now: $29 (Originally $39), olay.com

The celeb-loved drugstore brand, used by Jennifer Hudson, Hunter McGrady, and Katie Holmes, released its new vitamin C collection this past summer to help the masses get glowy skin without shelling out the big bucks. Of its four products — the other three include an eye cream, a serum, and an exfoliating facial cleaner — the Vitamin C Peptide Moisturizer seems to be the stand-out product among customers, who call the cream a "hydrating cloud" and "hands-down pure awesomeness."

Along with vitamin C, the moisturizer contains vitamin B3, which has been shown to help erase age spots and promote new skin tell turnover, according to Medical News Today, and lactic acid, a gentle yet effective exfoliating acid that can better skin texture and tone. The cream also contains amino peptides to firm up the skin, making it appear plumper, and niacinamide, another anti-aging agent that brightens the skin and fights wrinkles. In other words, it's a powerhouse cream.

According to the brand, you should see more refreshed skin in one week and brighter skin in two weeks, compared to if you were just using a basic, old cream. We'd rather look to actual users for results, though.

"I was pleasantly impressed by Olay this time," writes one user. "They are truly stepping up their game. The Regenerist Vitamin C & Peptide 24 Face Moisturizer is a competitor in its class at an unbelievably great price. The formula is oil-free and won't clog your pores. I noticed a beautiful brightening beginning after only a few days and after a few weeks of use, my skin texture is so even and bright."

"I love every product I've used from Olay's anti-aging Regenerist line, but their new Vitamin C + Peptide 24 Hydrating Moisturizer is really something special," says another. "Oil-free yet moisturizing, it sinks right into my skin and almost instantly creates a smooth surface that looks brighter and more even. My face is smooth to the touch, not greasy or slippery. This formula seems extremely effective, as I've seen improvements in my skin's overall brightness within just a couple of weeks."

If you're ready to erase the signs of summer damage, get Olay Regenerist's Vitamin C + Peptide 24 Moisturizer while it's on sale.

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