Sigma Beauty’s "Alice in Wonderland" Collection Mixes Magic and Makeup

Sigma Beauty’s “Alice in Wonderland” Collection Mixes Magic and Makeup

If you are a Disney fan who just so happens to also be a makeup-lover, then you are in luck. Sigma beauty is releasing an “Alice in Wonderland” collaboration, and it’s all but sure to tug at your fairy-tale-loving heartstrings.

Launching on Sept. 8, the Sigma Beauty x Disney “Alice in Wonderland” collection will tap into the whimsical vibe of the beloved classic. “I wanted to visit this dreamlike world — the curiosity to follow the white rabbit, the sensation of falling into the unknown,” Dr. Simone Xavier, cofounder and chief creative officer of Sigma, exclusively tells POPSUGAR. “The collection is designed to embody the dreams depicted in the original movie, with every aspect following Alice’s journey.”

The lineup features a 14-pan eyeshadow palette, pressed-powder cheek duo, five-piece makeup brush set, and a lip duo featuring a new, hydrating lip cream formula. Each product is cruelty-free and part of Sigma’s Clean Beauty Program, which means that they are free of chemicals and controversial ingredients like parabens, acetone, and formaldehyde, among others.

To get your shopping carts ready, there are a few things you should know ahead of time. The Sigma Beauty x Disney “Alice in Wonderland” Eyeshadow Palette will retail for $59, the Cheek Duo and Lip Duo will be $35 each, and the Brush Set will be priced at $120. While there are still a few weeks to go until you can buy the collection on Sigmabeauty.com, you can get a sneak peek at what you can expect from the collaboration ahead.

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