Back in Sept. 2020, Christian Dior Parfums teamed up with Charlize Theron to launch the Dior Stands With Women campaign.
The goal was not only to share the stories of inspiring women with the next generation of young leaders, but also to support the Charlize Theron Africa Outreach Project (CTAOP) — a foundation the actress and South Africa native started in 2007 to fight HIV and create education opportunities for young people in the country.
Now, Dior Parfums is taking the campaign to the next level by adding women like Yara Shahidi and Natalie Portman to the roster to share their message.
"What we know to be true is that so many young women aren't given the space to feel heard consistently, to feel as though people are genuinely taking the time to hear what they are saying," Shahidi shared. "When I go in to fight for what I believe is right or what is crucial for a certain project, I think there's many times that women — and it's only exacerbated when you're a woman of color — tow the line between being assertive and driven or aggressive. So it is important and required constant conversation, even for me, to know that my being assertive, my being driven, and my being committed is not something to ever be ashamed of."
Portman shared a similar sentiment in her statement.
"It was instilled in me very early on that if there is injustice, you have to stand up," she said. "Not standing up against injustice is being complicit in it."
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When the campaign originally launched, Dior committed to funding four-year scholarships for recipients — and despite the current global health crisis, the luxury brand is keeping its promise.
Over the next few months, scholarships will continue to be awarded, which will not only cover tuition fees, but also accommodations, food, books, computers, travel expenses, and one-on-one tutoring for the next generation of young women leaders.
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