- Huda Kattan, the founder of Huda Beauty, announced in an Instagram video on Monday that her brand will be donating $100,000 to makeup artists who can't work during the coronavirus pandemic.
- The donation will be split amongst 100 artists, providing them with $1,000 each.
- Kattan suggested that viewers tag struggling makeup artists in the comment section of her post so that she could choose winners.
- She also said she'll be accepting entries until 4 p.m. ET on March 25.
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Huda Kattan is doing her part to support the beauty community during the coronavirus pandemic.
On Monday, the Huda Beauty founder announced in an Instagram video that she'll be donating $100,000 to makeup artists who can't work for the time being. She also said she plans to split the donation between 100 artists, providing them with $1,000 each.
"Please tag a freelance MUA that you know who is finding these times tough & share why you've put them forward," Kattan wrote as the caption of her post. "Please stay safe & healthy, I love you all."
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I want to kick-start the way that we’re giving back by shining a spotlight on some amazing makeup artists and giving cash to some MUAs who may be struggling right now. So we’ll be giving away $1,000 USD to 100 of you amazing freelance makeup artists! Please tag a freelance MUA that you know who is finding these times tough & share why you’ve put them forward. Please stay safe & healthy, I love you all *Entries will be closed 12:00am Gulf Standard Time on March 25th, info to follow
On Instagram, Huda Kattan said she's most scared about how people will be financially impacted by coronavirus
"It's so scary to think about the people who are going to get sick, but the people who are going to become homeless, the people who are going to lose their jobs, the people who are not going to be able to feed their children, to pay for the roofs over their heads, that to me has become, now, the scariest situation," Kattan said.
"I've just been feeling very overwhelmed with emotion, and I have so many knots in my stomach right now," she continued.
As a result, she was inspired to help makeup artists, as she understands how difficult it can be to earn a living as a freelancer.
"Right now, we wanna start with just supporting our makeup artists, because I started out as a makeup artist — that's how I started our business," Kattan said. " I remember driving and my husband was like, 'Man, a lot of freelance workers are not gonna be able to find work,' and I remember being like, 'Oh my god.'"
The Huda Beauty founder also shared anecdotes about previous money struggles she faced when starting out in the beauty industry
According to Kattan, she couldn't afford to pay herself a salary when starting her brand back in 2016. She also said she had to secretly take sponsorship deals in order to pay her employees proper wages.
"It is hard to run a business as it is — never mind adding a pandemic to a situation," Kattan said. "A lot of people are not gonna survive this, point blank. I think a lot of us relate to this. I just think about praying to be able to make our rent payments, paying for all these things. It's already scary, and now this."
All makeup artists have a chance to receive a chunk of Huda Beauty's donation
According to the caption of Kattan's Instagram post, the brand will be accepting entries until 4 p.m. ET on March 25. To apply, artists need to be tagged by another person in the comment section of her post, where she'll choose 100 winners.
Other beauty brands are also taking action to help people in need
As Insider's Darcy Schild previously reported, numerous beauty brands have pledged to donate everything from money to medical supplies during the coronavirus pandemic.
Skin-care brand L'Occitane, for example, is supplying healthcare workers in the UK with hand creams. L'Oréal Group, on the other hand, is using its factories to produce hand sanitizers for health authorities in France and other European countries.
Representatives for Huda Kattan did not immediately respond to Insider's request for comment.
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