The month of July is defined as one of activity, expansion and hard work. And when it comes to the footwear scene, this has rung true given that we’ve seen a flurry of sportswear brands including 
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Stone Island
Release Date: July 25 (Stone Island), July 28 (global)
Release Price: $250 USD
Where to Buy: Stone Island and New Balance
Why You Should Cop: After working with New Balance earlier this year for a 574 team-up, Stone Island has reunited with the Boston sportswear imprint to produce a fresh FuelCell C_1 collaboration. The standout feature of the kicks is the upper layer’s graphic pattern which is informed by an archival Stone Island camouflage from 1990. A quick lace toggle system is implemented along with a motion New Balance logo that’s embroidered into the forefoot and toe boxes. Additionally, the heel molds are styled with raised Stone Island logos that cut off halfway before meeting the semi-chunky, FuelCell-loaded bottoms.
Air Jordan 1 Low OG “UNC to CHI”
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Nike
Release Date: July 26
Release Price: $140 USD
Where to Buy: SNKRS
Why You Should Cop: Jordan Brand revisits its “UNC to CHI” motif this week by injecting it into the Air Jordan 1 Low OG. These kicks nod to two important eras of Jordan’s illustrious career by flexing hues that are reminiscent of his prime playing days with the UNC Tar Heels and the Chicago Bulls. It’s blue accents serve as a nod do the silhouette’s high-top version of the same theme that was released in 2020.
adidas Crazy Iiinfinity “Chalk”
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Packer
Release Date: July 26
Release Price: $160 USD
Where to Buy: adidas
Why You Should Cop: Before Jerry Lorenzo introduces new Fear of God x adidas offerings for the sportswear brand’s basketball division, the Three Stripes is upgrading its inline category with a brand new model: the Crazy IIInfinity. This contemporary-meets-hoops model is inspired by the sleek shape of the Audi TT Roadster, and this inaugural colorway is prepared with a neutral-focused blend of “Chalk” panels and stark black tongues and interiors.
Martine Rose x Nike Shox Mule MR 4
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Dover Street Market/Nike
Release Date: July 27
Release Price: $200 USD
Where to Buy: SNKRS
Why You Should Cop: Martine Rose has aligned itself with Nike once more for a football-inspired collection, and the footwear involved includes more installments of her Nike Shox Mule MR 4. The British-Jamaican designer has crafted striking “Scuba Blue” and “Safety Orange” colorways, both of which are inspired by ’90s goalkeeper jerseys and are accessorized with vivid gradient uppers.
New Balance 990v6 “Mindful Grey”
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New Balance
Release Date: July 7
Release Price: $200 USD
Where to Buy: New Balance
Why You Should Cop: Thanks to collaborative takes from Action Bronson, the New Balance 990v6 has been able to garner a sizable amount of steam in the early stages of its lifespan. And if you’re a fan of the silhouette, but prefer more understated palettes, you’re in luck as the New Balance 990v6 “Mindful Grey” is touching down this week. The chunky kicks are done up with a blend of white, cream and beige tones that give the kicks a more versatile appeal.
MAYDE WORLDWIDE x Clarks Originals
Aleali May
Release Date: July 28
Release Price: TBC
Where to Buy: Clarks
Why You Should Cop: After linking with Jordan Brand for an Air Jordan 14 Low collaboration in 2021, Aleali May is stretching her collaborative wings even further this summer with a Clarks Originals Wallabee collaboration. She reimagined the model with red, yellow, orange, beige, and blue colorways. The mid-top model is complete with textured crepe sole units and Clarks Originals and “A”-branded suede fobs strapped to the laces.
Nike Dunk Low “Cacao Wow”
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Nike
Release Date: July 28
Release Price: $110 USD
Where to Buy: Nike
Why You Should Cop: The streetwear crowd panders towards neutral-toned outfits more often than not nowadays, and Nike will occasionally attempt to wow its audience by making sneakers that align with this trend. This Nike Dunk Low “Cacao Wow” is a prime example of that as its clean, two-toned arrangement leans into the earth tone movement that’s been championed by high-profile figures like Ye and Travis Scott.
Bad Bunny x adidas Campus “Chalky Brown”
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Adidas
Release Date: July 29
Release Price: $150 USD
Where to Buy: adidas
Why You Should Cop: After hopping Travis Scott’s new single “K-POP” alongside The Weeknd, Bad Bunny is drawing our attention back to his line with adidas to announce his latest Campus “Chalky Brown” colorway. The kicks retain their slightly-chunky build and come treated with warm ochre and brown uppers. If you’re a Benito stan, these would make a sweet addition to your collection that you can rock all-year round.
beautiful people x Mizuno CHRONO INX 9
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Beautiful People
Release Date: July 29
Release Price: $289 USD
Where to Buy: beautiful people
Why You Should Cop: beautiful people and Mizuno have joined forces for the third time to produce a CHRONO INX 9 team-up. It prioritizes function as Mizino’s signature INFINITY WAVE midsoles are implemented to conserve the functional nature of the sneakers. The kicks are done up with a tonal motif and come shrouded in a summer-friendly “Sand Beige” hue.
Air Jordan 3 “Palomino”
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Sneaker Politics
Release Date: July 29
Release Price: $200 USD
Where to Buy: SNKRS and Sneaker Politics
Why You Should Cop: Jordan Brand has opted to give the Tinker Hatfield-designed Air Jordan 3 an artisan-inspired remix this summer to create its “Palomino” colorway. The silhouette’s signature elephant print has been altered with Palomino panache and the uppers trade out their customary leather panels for a buttery suede to give the kicks a modernized aesthetic and build.