Barack Obama Launches Video on ATTN: Channels Urging Young Americans to Vote (Watch)

Former President Barack Obama is using digital-media company ATTN: as a mouthpiece to reach millennials — with a new video aimed at getting young Americans to the polls for the Nov. 6 midterm elections.

“Here’s your chance to vote for people who actually know what the internet is,” President Obama says in the video. “You wouldn’t let your grandparents pick your playlist. Why would you let them pick your representative who’s going to determine your future?”

The full Obama get-out-the-vote video is available on ATTN:’s Facebook page and its YouTube channel, with a shorter version available on Instagram.

ATTN: said the Obama video is not a paid political ad, and that the 4.5-minute segment was entirely funded and produced by the company. He’s the second high-profile Democrat that ATTN: has worked with on a get-out-the-vote initiative: Last month, it launched a new weekly political-issues series hosted by former VP Joe Biden on Instagram’s IGTV and other platforms, set to run through the November elections.

True, the former president’s message is not overtly pushing a political agenda. But by aligning itself with Obama and Biden, ATTN: is showing its left-leaning sympathies — and making no bones about the fact that the media outlet “that entertains and informs” is dedicated to promoting progressive policies. And that’s on-brand for ATTN:, which co-founder Matthew Segal recently told Variety is aspiring to be “the HBO of mid-form content.”

“We’re thrilled to have worked with President Obama on this video that also happens to have a critically important message for young voters,” Matthew Segal, ATTN:’s co-founder, said in a statement. “Public officials who understand the way media has evolved know that they need to get their message out to young voters on social media, and often through shareable, mobile-friendly videos.”