Brewery which ‘mimicked well-known non-alcoholic drink brands’ for its 5.8% ABV products ‘Monstar’, ‘Hwyl’, ‘TinyFast’ and ‘Primed’ is rapped by regulators for being ‘socially irresponsible’
- The Welsh brewery was found to have breached rules on sensible drinking
- It also breached rules on underage consumption
A brewery in Wales which ‘mimicked well-known non-alcoholic drink brands’ has been rapped by regulators for being ‘socially irresponsible’.
Tiny Rebel Brewing, which is based in Rogerstone, Newport, Wales, was found to have breached rules on sensible drinking and underage consumption.
The complaints were made to four of Tiny Rebel products, which included Hywl, Monstar, TinyFast and Primed.
They were then upheld by the alcohol industry’s Independent Complaints Panel (ICP).
The products were released in January with the text on the company’s website including lines such as, ‘Cos Jan’s Bad Enough Beers are all made with love and fun to help chase away the January blues’.
Tiny Rebel were critised for ripping off well-known brands such as Huel
The Welsh Brewery even produced its own version of Monster’s popular Pipeline Punch
An image of Tiny Rebel’s version of Slimfast’s Summer Strawberry flavour
The brewery even ripped off energy drink Prime, which was founded by popular YouTube stars KSI and Logan Paul
Tiny Rebel ripped well-known brands such as Monster, Prime and Slimfast
Tiny Rebel also made its own version of Huel’s Peanut Butter Powder into a drink
ICP chair Nicola Williams said: ‘It is socially irresponsible for a producer to mimic well-known non-alcoholic drink brands that are marketed on the grounds of weight loss, meal replacement and performance enhancing properties on alcoholic drinks packaging in such a flagrant manner.
‘These cases set new, clear, precedents that all producers should take note of when using well-known non-alcoholic drink brands in alcohol marketing.
‘All brands work hard to ensure that certain connotations are linked with their products and alcohol producers must remember that stricter rules apply in this space.’
All products have now been discontinued.
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