Core blimey! Bubblegum APPLES will hit Britain thanks to an American firm making flavoured coatings for fresh produce to prolong their shelf life
- US company Agricoat NatureSeal makes flavoured coatings for fresh produce
- Company hopes to help parents to get their children to eat more fruit and veg
- Flavours could include bubblegum, vanilla, toffee, blackcurrant and cinnamon
It may sound revolting to many of us, but shoppers could soon find bubblegum-flavoured apples on supermarket shelves.
A US company has revealed plans to introduce the bizarre new food to the UK.
Agricoat NatureSeal makes flavoured coatings for fresh produce to prolong their shelf life which includes a variety of flavours.
The idea of the flavoured versions is to help parents get their children to eat more fruit and veg.
US company Agricoat NatureSeal makes flavoured coatings for fresh produce to preserve shelf life and encourage children to eat more fruit and veg (stock image)
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These could include bubblegum, vanilla, toffee, blackcurrant and cinnamon, said industry journal The Grocer after the American tech company exhibited at last week’s Casual Dining trade show in London.
It added that discussions were already taking place with UK food companies to use the technology on flavouring fresh produce, potentially for snacks and school lunchboxes for instance.
The coating uses vitamins and minerals on precut fruit and veg to extend their shelf life by up to 21 days and claims adding novel flavours will not compromise the colour or crispness of the produce.
A spokesman for Agricoat said: ‘NatureSeal is designed to inhibit browning in select fruits and vegetables while maintaining the texture.
‘Flavoured apples encourage children to consumer fruit while enjoying a flavour of their choice. We aim to create a unique product which will add variety and choice to healthy eating decisions.’
Recent health figures show just 18 per cent of children aged 5-15 eat the recommended five standard portions of fruit and veg per day.
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