Top of the crops! Britain overtakes Germany to become the vegan capital of the WORLD with the most plant-based products launched in supermarkets
- Analysis shows that more and more consumers are ditching animal products
- The UK has seen a huge promotion of vegan choices and in restaurants
- The expansion of supermarket own-label options has also promoted vegan food
Britain has become the vegan capital of the world, taking Germany’s title after UK supermarkets launched the most plant-based products last year.
It comes as analysis shows while more consumers are completely ditching meat, dairy and eggs from their diet, one in three of the total population have been cutting back on food consumption.
Edward Bergen, of retail analysts Mintel, said with about one in six new food products containing no animal ingredients – double the 8 per cent in 2015 – it was now easier than ever to try a plant-based diet.
Analysis shows more consumers are completely ditching meat and opting for a vegan diet
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He added: ‘For a number of years Germany led the world for launches of vegan products. However, 2018 saw the UK take the helm.
The UK has seen a huge promotion of vegan choices in restaurants and… the expansion of supermarket own-label options, with dedicated vegan ranges in mainstream stores.
‘Additional space is also being freed up to promote vegan food and drink.’
The trend for a diet free of any animal products, particularly led by young people on ethical grounds, saw high street baker Greggs launch a vegan version of its popular sausage roll last week, while McDonald’s is now offering its first vegetarian Happy Meal, complete with Pokemon toys to win over children.
Greggs (pictured above) launched a vegan sausage roll earlier this month
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