Ruth Langsford had the big task of announcing that Holly Willoughby would be joining Declan Donnelly to present I’m a Celebrity… Get Me Out of Here! on today’s (August 29) This Morning.
However, it seems she couldn’t resist channelling a bit of Keith Lemon as she suffered an unfortunate naughty slip-up in the name.
“Our very own Holly Willa…boo-by… Holly Willoughby, even!” she revealed as Eamonn Holmes turned to her in shock.

Yet Ruth managed to rein it in as she revealed the big news to the public that Holly would replace Ant McPartlin on the show, before reading out public statements by Holly and Dec.
Holly said in a statement: “I couldn’t be more excited to have been asked to stand alongside Dec for the next jungle adventure. I love Ant and want to send him my best wishes and support for a continued recovery.
“These are big shoes, not to fill, but just to keep warm for a little bit… Honestly, I’m a huge fan of I’m a Celebrity and actually feel like I’ve won a competition to go and hang out on my favourite show! When is it a good time to tell Dec I’m scared of everything that moves?!”
Dec added: “I am hugely grateful to Holly for agreeing to accompany me to Australia this year. She was at the top of my list and I’m thrilled she said yes.
“It will be a different kind of series but we will try our best to ensure it is no less fun and eventful for our loyal viewers. I am also pleased to hear Holly is scared of everything. I am almost stupidly excited at the thought of watching her during the eating trials!”
Speaking at the end of the segment, Ruth said: “We are all very excited for Holly, really pleased for her, and everyone here at This Morning wishes Ant all the best [with his] continued recovery.”
This Morning airs weekdays on ITV at 10.30am on ITV. I’m a Celebrity is due to return later this year on ITV.
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