PIERS Morgan has lashed out at Marks & Spencer for launching a "pathetic" new LGBT sandwich.
The Good Morning Britain host, 53, raged the world had gone "completely PC bonkers" and begged for a sandwich that targeted "straight, white males".
In a Twitter tirade, Piers said: "Gay sandwiches?
"Is there no cynical virtue-signalling depth struggling companies won’t now plunge to make a profit?
"Shame on you @marksandspencer, this is truly pathetic."
A spokesman for M&S replied to Piers in a bid to share their side of the story.
They said: "Hi Piers. We have given our popular BLT sandwich a twist to celebrate Pride and raise £10,000 for akt the national LGBTQ+ Youth Homelessness charity."
Piers simply replied: "Will there be a white male straight sandwich option, or would that be deemed offensive?"
The store's twitter page has failed to reply as yet.
Piers continued: "Jeez, it’s not even 9am on a bank holiday weekend Saturday morning & I’m already enraged.
"Why is the world going so completely PC bonkers? #GaySandwiches #UnhappyBurgers #CelebrityVictims."
Of course this isn't the first time Piers has spoken out against the PC-brigade.
He vowed to boycott buying Gillette razors after 30 years because the brand released a new advert challenging toxic masculinity.
HUNG UP Madonna says her relationship with her oldest kids 'ended' when they turned 13
Corrie wedding Corrie's Sam Aston to wed fiancée TOMORROW at star-studded ceremony
SHOCK PIC Stephen Bear posted picture of 15-year-old girl in her underwear on Instagram
Piers accused the ad of being "a war against masculinity driven by radical feminists".
He declared: “I’ve been with Gillette for over 30 years and you know what, I might switch.”
He said: "Men these days don’t know what the hell they’re doing all the qualities that were good in men are being portrayed as evil.
"Gillette used to celebrate fabulous masculine qualities, now the presumption is we are all horrible people. They have changed their tone from celebration of masculinity."
Source: Read Full Article