Loose Women's Carol McGiffin has revealed that she wished her husband Mark Cassidy "looked like Liam Payne".
Journalist Jane Moore was in the anchor's seat this afternoon alongside panellists Nadia Sawalha, Carol and Stacey Soloman.
The ladies opened today's episode by debating if topless male photoshoots were a double standard.
The discussion revolved around singer Liam Payne's latest underwear campaign with Hugo.
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Outspoken Carol argued that the promotion pictures used for the campaign can cause body insecurities.
The moody black-and-white shots see Liam 26, writhing around with a scantily-clad model Stella Maxwell.
Carol, 59, said: "Men are going to feel down about themselves looking at them.
"I know Mark wouldn't feel confident after looking at the pictures of Liam.
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She added: "I wish he looked like him.
She quickly added: "I'm only joking."
Audience members were left in stitches following Carol's comment.
In one of the Hugo campaign snaps, dad-of-one Liam is pictured completed naked, as Stella lies in top of him in a pair of Hugo Boss briefs.
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Opening up about the very raunchy campaign images, former One Direction star Liam revealed the experience felt like "soft-core porn" and got "raunchy very quickly".
In an interview with GQ magazine, he recalled: "I ended up being a lot more naked then I thought it was.
"The model Stella Maxwell was naked behind me and I was thinking 'Liam, don't look whatever you do'.
Loose Women airs weekdays on ITV at 12.30pm
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