The 22-year-old model starred in the promotional video alongside fellow catwalk icons Emily Ratajkowski, Bella Hadid and Elsa Hosk to promote what was to be a luxury music extravaganza held in Barbados, but it didn't go to plan and became the centre of a hit Netflix documentary.
The Fyre Festival promised a week of luxury but that was not the case when guests arrivedDespite the festival failing, with customers in uproar over not receiving the VIP treatment their thousand pound tickets included, the stars were still paid a generous sum.
Justin Bieber's wife has insisted she has not kept the payment, but instead donated it to a charity during her appearance on The Late Late Show with James Corden.
Hailey did not disclose exactly how much she received, although she insisted it was a "generous" figure.
The beauty took part in the game Spill Your Guts, in which she had to answer fans questions or forfeit by eating a bull's penis, giant water scorpion, pig flesh meat jelly, a thousand-year-old egg or drink a sardine smoothie or bird's saliva.
Hailey insisted she has donated her payment for the festival to charityHost James Corden, 40, posed the question: "How much money did you get to appear in the Fyre Festival promo."
A nervous Hailey narrowly avoided sipping on the animal's spit as she coyly replied: "I am not going to share but it made for a very generous donation for charity."
James quizzed: "You gave the money away, after you saw how great it was", to which Hailey insisted: "Yes I did."
The answer got Hailey off the hook as James deemed her honest response "noble" enough not to need to forfeit.
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The festival has attracted a lot of attention in recent weeks following the release of two documentaries earlier this year: Fyre Fraud and Fyre: The Greatest Party That Never Happened, which aired on Netflix.
Guests who splashed out $10,000 on a Fyre Festival ticket were promised a VIP flight to the Great Exuma island, gourmet food, famous stars, luxury villas to stay in and more.
But come April, things took a very unexpected turn as customers were left waiting hours for their flight, celebrity performances dropped out, while the luxury villas were merely tents and tasty delicacies turned into a mere piece of toast, slices of cheese and a takeaway salad.
In June last year the CEO of Fyre, Billy McFarland – who organised the event with rapper Ja Rule – was arrested for a separate fraud case, before he was charged with earning £77,000 from selling fake tickets to other star studded events, including Coachella.
The organiser was subsequently sentenced to six years in prison from October 2018, and asked to hand over $26 million, which is approximately £20 million.
Meanwhile, reports state Hailey and fellow IMG models, who campaigned for the event on social media, will be subpoenaed as part of ongoing investigation.
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