Jet2holidays is about to up the ante with a new brand of holidays aimed specifically at millennials.
Vibe by Jet2holidays will offer everything from budget hotels for those who want to explore the clubbing capitals, to luxury beach clubs with their own pool parties and in-house DJs.
It's a new move for the company who says it will aim to target first-time holidaymakers, bucket listers and over 25s looking for fun experiences and activities.
Until recent years, it was Thomas Cook's Club 18-30 which had reigned supreme with its iconic all-night parties and fishbowl cocktails.
At its peak, the brand catered to 100,000 revellers a year at destinations including Malia, Ayia Napa and Magaluf.
However, the travel giant eventually retired the brand in late 2018, months before the company's final collapse.
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Like Club 18-30, Jet2holidays will offer heaps of options to party-goers, although it will also cater to those looking for some R&R in a luxurious setting.
In fact, there will be four 'Vibes' on offer;
- Iconic Vibe with standout hotels such as Ushuaïa Ibiza Beach Hotel, Ibiza Rocks, Hard Rock Ibiza, BH Mallorca and Noa Glamping Resort.
- Party Vibe with budget hotels in famous party resorts for those who just want somewhere to sleep before heading out for the night.
- Pure Vibe where hotels will boast their own pool parties, live performances and daytime DJs for those who don't want to venture too far.
- Chilled Vibe with luxury hotels sure to be a hit with the Instagram crowd and fans of poolside lounging.
Millennials will be able to book flight and hotel packages, complete with perks such as a 22kg baggage allowance, the choice of duration of your holiday instead of fixed offerings, and the ability to secure a holiday with a £60pp deposit.
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Vibe by Jet2holidays will also get a dedicated website and a 76-page brochure which Brits can browse to find all the elements for their perfect package.
Zoe Towers, Head of Product at Jet2holidays, announced the launch in Costa Blanca at the company's annual VIP conference for independent travel agents.
She explained: "Vibe by Jet2holidays offers all the award-winning benefits of a Jet2holidays package, but what really sets this exciting new brand apart is the amount of time we’ve put into helping independent travel agents and customers choose a holiday that is tailored exactly to what they need.
"So whether a customer wants out-out or chill-out, then our Iconic, Party, Pure and Chilled vibes help create that perfect holiday."
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