‘Everyone should respect their own taste,’ the South Korean firm added.
The Sero also boasts a 4.1-channel, 60-watt high-end speaker and can be used to play music from streaming services.
It can also be set up to display pictures, screensavers or even a clock when it’s not being used.
‘Samsung will continue introducing screens that respect personal consumer tastes,’ said Han Jong-hee, president of visual display business at Samsung.
‘We will think outside the box to bring different types of screens and different user experiences.’
The Sero is not yet available in the UK but will be available in South Korea for 1.89 million KRW (£1,260) at the end of May.
It can be rotated into a normal horizontal position, which is likely to be more useful for watching programmes rather than displaying Instagram posts.
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