Nice guys might finish last, but for thousands of men, this simply isn't an option thanks to the scourge of premature ejaculation.
The issue affects more than a third of all men, making it the most common male sexual dysfunction. For their partners, it can be disappointing. But for those who suffer this 'quiet epidemic', it can be downright humiliating.
However, help is at hand—literally. A new Bluetooth-powered device has been revealed which promises to end premature ejaculation once and for all.
The climax control gadget, called 'Mor', is designed to fit snugly between the testicles and anus in an area commonly known as 'Biffin's Bridge' or simply 'the taint'.
At the press of a button, it can zap a chap with gentle currents of electricity, eliminating the urge to finish quickly by interrupting signals from the brain.
For the long-suffering (or rather, short-suffering) partners of those affected, the device could be a gamechanger.
Thanks to its Bluetooth functionality, it can be controlled using a smartphone app by either the wearer or their partner on an iPhone or Android.
It even has settings that let you modify the voltage for even greater customisation. The company behind it claims it is modelled on a TENS machine, which is used to help provide pain relief to people giving birth.
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The gadget was unveiled at CES 2022 yesterday by Morarti Medical. Jeff Bennett, the CEO of company, said he hopes to have a 'profound impact' on sexual health.
Bennettt said: "Morari Medical is using science and data to address PE and restore confidence in sexual health.
"It’s our mission to use the latest technology to reframe climax control and serve millions of men to drive pleasure, enhance self-esteem, and live a fulfilled, healthy sexual life."
The company has not announced a price tag yet, but said it will be coming soon—just hopefully not too soon.
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