BT revealed it was putting up prices for TV and Sport customers back in June.
The change is part of a national price rise that could see some pay up to £48 more per year for their subscription.
Essentially, plans are rising from between £1 and £4 per month depending on the services customers have signed up for.
Those paying for BT’s Classic, Essential, Entertainment, Entertainment Plus, Sport Starter offers or just the BT Sport app will see their bills increase by £1 per month.
Customers with the provider’s Entertainment Starter bundle will be hit by a £2 monthly increase.
Finally, those with a Max plan will be required to pay an additional £4 per month – or £48 extra a year.
Ahead of the hike, BT emailed customers detailing how much more they would be charged.
Moreover, the provider also gave their customers 30 days to cancel their plan if they did not want to pay any extra.
Danielle Warner, TV expert at uSwitch.com, commented on BT’s increase and insisted it could be a good moment for customers to analyse the value for money they are getting from the service.
She commented: “BT’s legion of customers will be hit hard by these rises, with just a few pounds a month very quickly adding up and potentially proving costly in the long run.
“BT Sport, driven by its football offering, is a premium product, but many will feel they were already paying a substantial amount to enjoy it.
“Price rise announcements are often good moments for customers to assess whether they are really getting value for money for their service, and BT has to be wary of any complacency when it comes to its users’ loyalty.
“Ultimately, BT will have to show itself to be offering value, regardless of the prices it is demanding, or customers will vote with their feet – which they can do for free mid-contract as a result of this increase.”
It is worth noting BT is not the only provider to have announced a price rise this year – Sky has already done so in 2019.
Services such as Sky Cinema rose by an extra £1 per month while Sky Entertainment increased by £2.
Speaking about the Sky price rise, a spokesperson said: “We try to keep costs down and provide greater choice for our customers to pick the package that best suits them.
“We know price increases are never welcome, but we hope customers can see that our innovation, great content and our industry leading customer service provide good value.”
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