Each year Apple launches a new range of must-have gizmos and gadgets, be it a new iPhone, new Apple Watch or new iPad.
And each year the tech giants reveal that their new products have an advanced range of features and come in a new range of colours.
Basically, as you’d expect, each new phone or watch is better than the last phone or watch.
For this year the company have unveiled their Apple Watch Series 4 , iPhone XS, iPhone XS Max and the new iPhone XR .
And while Apple CEO Tim Cook was on stage discussing everything you could ever need to know about the new tech toys, people at home couldn’t help but notice something odd.
Which is that they pretty much say the same thing about the new products each year.
People pointed out the iPhones are always described as the "best ever" or "most advanced" or "strongest yet".
One Twitter user said: "Every year Apple comes out to say they’ve created the best and strongest iPhone yet, yet my two-year-old phones are always cracked and take 15 seconds to open Instagram ."
Another wrote: "I love that every time Apple has a keynote, they always say ‘this is our most advanced iPhone EVER!’ Like, I’d freaking hope so..we’d all be pretty mad if it was less advanced than the phone I already had."
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A third added: "Every year when Apple release the new iPhone they hit us with the ‘This is the BEST device made yet’. Shut y’all asses up, y’all just make new devices and slow down the older ones. Ima still buy it though."
Someone else poked fun at the fact that Apple always say they build phones to last: "Did Apple really say they always build phones to last?"
But traditionally the screens have been known to smash or break relatively easily.
Apple event summary: iPhone XS, XS Max and XR launched alongside a host of new gadgets
Apple have also been made fun of on social media for the new features of their Apple Watch .
The S4 is said to be able to take an ECG reading and detect if the wearer has a fall and call emergency services.
However people have branded these features ‘ridiculous’ and joked that the next watch will probably be able to "cure cancer".
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