As the Kansas City Chiefs and San Francisco 49ers go head-to-head in Super Bowl LIV on Sunday, advertisers will spend commercial breaks going head-to-head in a competition for your dollars — and coveted social-media buzz.
The cost of a 30-second spot during this year's broadcast ranges from $5 million to $5.6 million, according to Fox, so the financial investment in these ads is significant, and the stakes are high. To that end, many advertisers released their commercials — and even trailers for them — in the days and weeks leading up to the game.
Here are the commercials that have been unveiled thus far, as tracked by USA TODAY's Ad Meter, a ranking of Super Bowl ads by consumer rating.
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Avocados from Mexico: "AFM Shopping Network"
Read more about this ad on Ad Meter, and sign up to be a panelist here.
Ad Meter 2020: All the "new" accessories you can get for your avocado!
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Budweiser: "Typical American"
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Ad Meter 2020: This 2020 Budweiser Super Bowl ad is giving new meaning to the "Typical America"
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Google: "Loretta"
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Ad Meter: Google shows how important our memories are.
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Hyundai: "Smaht Pahk"
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Ad Meter 2020: Hyundai premieres its self parking car.
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Michelob Ultra: "Jimmy Works It Out"
Ad Meter: Jimmy Fallon tried to keep up with John Cena in the Michelob Ultra Super Bowl ad.
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Michelob Ultra Pure Gold: "6 for 6-pack"
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Ad Meter 2020: Michelob ULTRA Pure Gold is helping to create more organic farm land.
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Microsoft: "Be The One
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Ad Meter 2020: Microsoft highlights Katie Sowers journey to the Super Bowl.
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Mountain Dew: "As Good As The Original"
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Ad Meter 2020: MTN DEW Zero recreates The Shining starring Bryan Cranston and Tracee Ellis Ross
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Pringles: "Rick and Morty"
Ad Meter 2020: Rick and Morty get trapped in a Pringles ad.
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