The promoter had his pants pulled down by his own fighter — before Coyle shared the hilarious video on Twitter.
Coyle, 29, sneaks up behind Hearn on an escalator at the Bistro Bar in Boston and pulls Eddie’s shorts down, revealing the promoter's rear end, much to the amusement of customers watching nearby.
Hearn will be relieved he was not facing the camera when he was caught out!
And the Hull-born fighter joked he might lose his job after pulling off the stunt on his boss to perfection.
Coyle said: "Billion Dollar Debag. The Boss had to get it. @EddieHearn I’m getting sacked in the morning."
But not one to be outdone, Hearn joined in the Twitter fun, as did British WBA super middleweight holder Rocky Fielding.
Hearn said: "Fair play! Enjoy your 4.30pm first fight slot tonight.
"Straight out the gym no kecks on — blinder!"
But Fielding suggests Coyle was planning the trick for a while.
He tweeted: "Come on Ed. We was just speaking about him doing that in New York. Can’t believe he done you!"
The lightweight star was Stateside ahead of his bout with Ryan Kielczweski last night.
And on his American debut, Coyle won with a unanimous points decision at the TD Garden, taking his professional record to 25 wins from 29 fights.
Boom Boom's fight was due to be on the undercard for Billy Joe Saunders' WBO middleweight title defence against Demtrius Andrade.
Saunders, 29, vacated his WBO world middleweight title following a failed VADA drug test.
His fight with Andrade was cancelled after the Massachusetts State Athletic Commission refused him a licence to defend his title this weekend in Boston.
Instead, Andrade took on Walter Kautondokwa and beat the Namibian, again with a unanimous points decision, to claim the WBO belt.
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