Apple TV customers threaten to CANCEL their subscriptions as prices are hiked – as furious customers say it ‘doesn’t have enough content’ to justify the increase
- Many customers say they will cancel their accounts rather than paying more
- READ MORE: Apple raises its TV streaming prices by 40% to $9.99 per month
Furious Apple TV customers have threatened to cancel their subscriptions, following the news that Apple is increasing prices by up to 40 per cent.
The change will bringing the monthly cost from £6.99 to £8.99 in the UK, and from $6.99 to $9.99 in the US.
Some customers say they are willing to pay for Apple TV+’s new higher price to continue watching popular shows such as Ted Lasso, and The Morning Show.
However, many have criticised the changes, with some arguing that Apple doesn’t have enough high-quality content to justify paying more.
Taking to X (formerly Twitter), one angry customer wrote: ‘Apple TV+ was PERFECTLY priced for a service with a decent assortment of worthwhile originals and ZERO library. It’s not worth $9.99.’
Apple has announced a price increase to its streaming service Apple TV+, but many customers say the price is no longer worth paying
Many Apple TV customers say that the platform lacks a sufficiently large library of content to justify paying the new increased prices
READ MORE: Netflix users threaten to CANCEL their subscriptions as prices are hiked for millions of UK customers
Launched in 2019, Apple TV+ has produced a number of original shows but has not had decades to build up a catalogue like Netflix or access to historic libraries like Disney+.
‘I like a few Apple TV shows, but they do not have the content to justify this’, one user one.
Another added: ‘I’ve used two three month free promotions for Apple TV this year. I’ve rarely found anything worth watching.’
And one commenter said: ‘Will be cancelling.
‘The few shows on there worth watching are fantastic, but once you’ve finished, why stick around?’
Frustration with the service’s price hikes has led many commenters to threaten cancelling their subscriptions.
Some commenters on X (formerly Twitter) say that they will now cancel because there isn’t a big enough volume of shows to keep them paying for the service
‘Time to cancel’, one user tweeted, while another added that Apple TV is: ‘Going the right way for a cancellin.’
Another simply wrote: ‘Bye @Apple’.
Some commenters, however, maintain that $9.99 (£8.99 in the UK) is an acceptable price for Apple TV+, especially when compared to the prices of rival services.
‘That’s a fair price, honestly’, one tweeted.
Another added: ‘They need to acquire more properties to provide a larger library, but their original content is top tier and some of the best out of any other streamers (I’d probably put HBO/Max above AppleTV+.)
‘I think $10 a month is still worth it considering Netflix is $24 now.’
X users threaten to cancel their subscriptions in response to the price increases for Apple TV+
Some commenters still believe that $9.99 is a fair price for the service, especially when compared to the price of rivals like Netflix
How Apple subscriptions are increasing in price
UK
Apple TV+: Up by £2 to £8.99/month
Apple One: Up £2 to £18.95/month
Apple News+: Up £3 to £12.99/month
US
Apple TV+: Up by $3 to $9.99/month
Apple One: Up $3 to $19.95/month
Apple News+: Up $3 to $12.99/month
The price increases will begin to affect existing Apple TV customers in 30 days, starting on their next renewal dates.
Apple News+ is also increasing from $9.99 (£9.99) a month to $12.99 (£12.99) while the bundle package Apple One – which includes access to Apple Music, TV and Arcade – will now cost $19.95 (£18.95) per month, up from $16.95 (£16.95).
By hiking prices, Apple is joining other big names in streaming in pushing up the costs of monthly subscriptions.
Average monthly costs for streaming services have increased 25 per cent year on year according to analysis by the Wall Street Journal.
This month, Netflix increased the price for its highest-cost subscription service by 10 per cent, bringing the cost to $23 (£17.99).
In the UK, the price of Netflix’s standard subscription remained unchanged but the basic plan increased by £1 a month to £7.99 per month.
Meanwhile, the price of an ad-free Disney+ plan rose to $13.99 (£7.99) while an ad-free Hulu subscription is now $17.99 (£14.89), having ballooned by 27 per cent.
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