London Fashion Week has always been known for its rebellious style but seeing a model over a size 6 or 8 on the catwalk is most definitely a rule most designers aren’t willing to break.
Size in the fashion industry has always been a problem and despite plus size fashion being better than ever – when it comes to the catwalk it seems fuller figures get forgotten.
But this February, London finally seemed to be turning a corner – or should we say curve?
The Autumn Winter 2020 shows have just finished and across the five days of shows, more than six catwalk designers featured plus size and curve models.
New York Fashion Week has long been ahead of us embracing curves on the catwalk with former winner of Project Runway, Christian Siriano always featuring a troupe of plus size models in his much anticipated NYFW shows every season.
Since then he has designed red carpet gowns for the likes of Chrissy Metz and Christina Hendricks (and so many more) showing other brands that plus size and curve is nothing to be afraid of!
With social media democratising fashion week, this once secretive affair is now embedded in social culture and we all want to feel a part of it.
Shoppers want to feel represented so it’s great to see London finally starting to catch up.
This season there were several curvier models across London Fashion Week shows.
Roland Mouret who now produces clothing in bigger sizes and sells it through plus size site 11 Honore said: "Clothes are no longer based on size, on the number inside the label, or the gender."
And he stuck to this message by putting a curvy model into his show this season.
Other designers that had body diversity on the catwalk this season included Simone Rocha, 16 Arlington, Charlotte Knowles, Molly Goddard, Mimi Wade and Tommy Hilfiger.
Tommy Hilfiger used two plus size models – Ariish from MiLK Model management and Precious Lee from IMG – the same agency as plus size mega star Ashley Graham.
Other plus size models that showed off their curves on the catwalk included Alva Claire, Karmi from Models 1 and Jill Kortleve – who went on to walk at Fendi in Milan this week.
While there is plenty still to do to make the world of fashion more representative and inclusive we have to applaud the designers embracing change.
Fashion is all about fitting in, as well as standing out, which means representation matters!
Hopefully the biggest trend of 2020 is inclusion for everybody!
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