J.Lo’s Versace dress sparks a shopping frenzy as VIPs sign up to buy TWO versions of her iconic jungle-print costing up to £7,000 – but would YOU be daring enough to wear it?
- Jennifer Lopez, 50, donned a showstopping gown on the Versace runway
- The pop superstar delighted fans in a version of the dress she wore in 2000
- Now two versions of the gown are going on sale and VIP shoppers are desperate
- Net-a-porter and Browns reported huge interest despite a £7,000 price tag
VIP shoppers are desperate to get their hands on Jennifer Lopez’s iconic Versace gown before it goes on sale.
Ultra-rich customers are registering their interest in the plunging, jungle-print dress on high-end fashion sites like Net-a-Porter and BrownsFashion.com, and pre-ordering the style through A-list favourite shopping destination Moda Operandi.
Versace is unveiling two versions of the gown: the embellished, short-sleeved style that was worn by J.Lo, 50, on the catwalk last year; and a long-sleeved version that is more similar the original show-stopper worn by the singer to the Grammy’s in 2000.
VIP shoppers are desperate to get their hands on Jennifer Lopez’s iconic Versace gown before it goes on sale this month. Versace is unveiling two versions of the gown. One is the £4,850 embellished, short-sleeved style that was worn by J.Lo, 50, on the catwalk last year (pictured)
This ‘unprecedented interest’ in both pieces comes despite their eye-watering price tags, the Daily Telegraph reported.
The runway version will retail at £4,850, while the long-sleeved style is more ‘affordable’ at £4,850.
Speaking to the newspaper, Ida Petersson, womenswear buying director at BrownsFashion.com, noted it is unusual for such an expensive item to drum-up such interest.
‘It’s a [almost] £7,000 dress, so it’s rare to see this sort of response,’ she said, talking about the runway gown.
The fashion house is also unveiling a £7,000 long-sleeved version (right) that is more similar the original show-stopper worn by the singer to the Grammy’s in 2000 (left)
Luxury e-tailer Moda Operandi, which already has the long-sleeved version available to pre-order, appears to already be sold out in three of the four sizes on offer, pictured
‘Demand is normally limited to a smaller customer base when we’re talking about something at this price point.’
However the luxury e-tailer has seen high net-worth customers from around the world rush to get themselves on the wait list.
There are currently four times as many interested shoppers as there is available stock.
J.Lo is the face of Versace’s S/S 20 campaign, pictured. The Italian fashion house has reworked the iconic jungle print into several new pieces, including the suit modelled above
Net-a-Porter has seen similar interest, with its ‘Extremely Important People’ (EIP) shoppers registering interest in both pieces.
Meanwhile Moda Operandi, which already has the long-sleeved version available to pre-order, appears to already be sold out in three of the four sizes on offer.
The sales rush comes ahead of J.Lo’s Superbowl half-time performance this weekend, which has the potential to further spur interest in the Versace looks.
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