Cannabis has gone high-end.
Barneys New York aims to light up the marijuana market with its own posh pot boutique called The High End, a head shop of sorts selling smokers’ accessories from rolling papers and leather ashtrays to bespoke glass bongs and cannabis-infused candies. The company will roll out these luxury marijuana accessories at its Beverly Hills location in March, with other locations in California to follow.
The department store teamed up with Los Angeles-based cannabis purveyor Beboe — referred to as the “Hermès of Marijuana” by fans and its celebrity clientele — to curate pricey products for the shop and market them to defy the traditional stereotype of marijuana being the drug of choice for unmotivated, broke potheads with the munchies. Or, as Beboe co-founder Scott Campbell says the accessories are for “ex-punk rock stoner kids who now make a little money and can buy nice stuff.”
The global marijuana market is estimated to hit $31.4 billion by 2021, up from approximately $7.7 billion currently, according to data published by Forbes citing cannabis market research firm Brightfield Group.
“We kind of made something that’s a little more grown up,” Campbell told MarketWatch, describing the brand’s clientele as “dinner party culture people.”
Stylish stoners can browse through items like a sterling-silver pot grinder for $1,475, $80 sterling-silver vaporizer pens, seven pre-rolled joints for $68, and $160 gift boxes complete CBD and THC vapes and edibles. There will also be CBD-infused beauty products from brands like Malin + Goetz and Body Vibes.
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