Not your average sports bra! Olympic athletes jump hurdles, climb and pole vault in suspenders and racy bodysuits for new Agent Provocateur campaign
- American lingerie brand Agent Provocateur released their summer campaign
- It showcased four female athletes practicing their craft in lavish underwear
- Feature British Commonwealth Games gold medal gymnast Georgia-Mae Fenton
Agent Provocateur released an eye catching campaign on the heels of International Women’s Day to promote their new summer campaign.
The American lingerie brand enlisted the help of four Olympic athletes for the sexy campaign: Georgia-Mae Fenton, British Commonwealth Games gold medal gymnast, Canadian track and field athlete Alysha Newman, rock climber Sasha Digiulian and American hurdler and sprinter Queen Harrison.
In the pictures, all four women can be seen practicing their respective craft while wearing lavish pieces from the label’s new collection.
The campaign aims to paint female strength and sexuality in a new light, according to its creative director Sarah Shotton.
British Olympic athlete Georgia-Mae Fenton (pictured), 19, is one of the four athletes who teamed up with American lingerie brand Agent Provocateur for their summer campaign ahead of the 2020 Tokyo Olympics
Pictured: Professional climber Sasha Digiulian, 27, climbed a wall while wearing a black lingerie ensemble
The advert is set to the sound of Yello’s ‘Oh Yeah’, intertwined with coverage of sporting events and focusing on the athletes curves.
The four women are first seen preparing for their routines, before showcasing their strengths and in the tongue in cheek commercial.
One of the pictures focuses on Georgia-Mae Fenton, 19, as she prepares to jump bars, wearing an Agent Provocateur bodysuit in black.
The athletes secures her gloves before jumping on the even bars, completing an intricate combination of loops.
American hurdler and sprinter Queen Harrison, 31, also appeared in the campaign wearing a magenta ensemble with stockings and suspenders
Georgia-Mae won the gold medal in the uneven bars competition during the Commonwealth Games of 2018, where she represented England.
Also featured in the advert is American hurdler and sprinter Queen Harrison, 31, stretching and jumping in a stunning magenta lingerie ensemble and suspenders with matching stockings.
The athlete can be seen walking confidently to the starting block before taking her position and jumping over hurdles.
Harrison won the gold medal for the 100metres hurdles during the Pan American Games in Toronto in 2015.
Canadian track and field athlete Alysha Newman, 25, who specialises in pole vaulting, looked the picture of strength in the advert
Alysha stunned in a topaz ensemble adorned with gems as she prepared to make the jump (pictured)
Alysha Newman, a 25-year-old track and fielder who specialises in pole vault, wears a see-through number adorned with topaz gems on the front as she runs towards her target with a determined air.
Finally, the rock climber Sasha Digiulian, 27, was styled in a frilly black lace ensemble with a see-through mini skirt, as she scales a wall.
In 2012, the athlete became the first American woman to climb grade 9a – one of the hardest routes ever successfully climbed.
Queen Harrison walked confidently to the starting blocks in the embroidered magenta number (pictured)
Sasha could be seen climbing at high speed while wearing a frilly and see-through mini skirt (pictured)
Sarah Shotton, who directed the campaign, said: ‘Agent Provocateur’s Spring Summer 20 campaign is about bringing women together who are outstanding in what they do.
‘We wanted to hero the magnificence of their sports and body confidence and how wearing Agent Provocateur can make you feel great.
‘The campaign celebrates their femininity and the beauty of the athletic body. The athletes for SS20 continues AP’s story of the celebration of women and the female form” Creative Director Sarah Shotton.
Armed with yellow runners, Queen showcased her speed and her strength while completing a 100metres hurdle during the ad
In the commercial, Georgia-Mae effortlessly jump from one bar to the other, while wearing an Agent provocateur body
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