Exclusive: Posh Peanut Launches a New 'Timeless’ Baby Clothing Line & The Pieces Are So Soft

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

Everybody’s favorite mommy-and-me clothing line Posh Peanut — beloved for their adorable prints and colorful patterns! — is launching a brand-new sister line today called PARZ By Posh Peanut! Founder Fiona Sahakian shared the details of the super-soft baby line exclusively with SheKnows.

“Our customers have shared that they can always count on Posh for elevated and specialty designs,” Sahakian says, “but also crave a more neutral and softer line of baby basics with the same premium quality.” The company listened, and PARZ was born!

There are two main differences between PARZ By Posh Peanut and the original Posh Peanut. One: PARZ is only available in sizes preemie/newborn to 24 months, focusing on what babies need. Two: the aesthetic is “a sharp contrast from Posh,” according to Sahakian, “with all colors and prints taking a softer, more timeless approach.”

You can score all the nursery essentials you need for infants, including one pieces, convertible gowns, hooded towels, crib and pad covers, and lovey’s that seamlessly match the collection’s prints. Sahakian says, “Posh is bold and trendy, whereas PARZ is more simple and classic.”

As a mom herself, Sahakian tapped into what she would want out of a baby clothing line when creating PARZ. She tells us, “I was able to reference my own journey as a mother to conceptualize products that can make parenting a little easier.”

Sahakian continues, “For me, PARZ is the intersection of design and motherhood, so it was important to keep functionality at the forefront for all of our designs. I am excited for parents to experience the ease of our thoughtfully designed product features across all PARZ styles.”