Supermarkets and food companies are using trendy ‘superfoods’ to sell ‘cheat products’

Food firms and supermarkets are using trendy superfoods to create ‘cheat products’ that are not quite what they appear. Foods such as coconuts, avocados, beetroots, blueberries and pomegranates carry a ‘health halo’, which brings with it a price premium. Using their names and images on packs is gua….

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