Fashion plays a monumental role in deciding who we are and helps us leave a lasting impression on the face of the planet. If used optimally, fashion could be used as armour that is potent enough to make a difference in the world, further artistic endeavours and also help people make a handsome living out of it. Fashion, therefore, is an integral part of our lives. When we talk about fashion and shopping for clothes that we think would do justice to our bodies and personalities, there is an element that we tend to miss out on. For instance, we talk a lot about the making of the garment, the patterns and styles of stitches used, the fabric and the colour. However, there is one extremely crucial element that still remains. The element we are talking about here is the clothing label. And the motto of this article is to look into the role of clothing labels in the fashion industry.
What Is It About Clothing Labels That Make Them Indispensable?
Like we already mentioned at the beginning of this article; fashion has quite a pivotal role to play in an individual’s life. And clothing labels are cardinal in deciding the fate of the fashion. Whether a fashion brand is going to last or not, depends largely on the clothing tag and label woven on it. It might not occur to you, or no one might have stressed upon the importance of clothing labels before, but know this they are vital and we shall see how in the following sections.
Clothing Labels Help Establish The Name Of A Brand-
The very first point that must make into our discussion about the importance of clothing labels is that they create a brand presence. The more you use a brand and wear clothing from their line, you carry their name on you wherever you go. The clothing labels might not always be visible to people, but it is only a matter of time before they understand which brand you swear by. This way, you can convert several people into the brand’s loyal customers and help establish the name of the brand. Every big fashion name that you see out there in the world today started small. And clothing labels are one of the most important factors that help a brand chart great heights of success.
Clothing Labels Contain Information That Can Enlighten Consumers-
Clothing labels are not just meant to create a brand presence, but also enlightens a consumer on several dimensions. They contain specific pieces of information like wash care instructions, ironing instructions and the like which are necessary to keep the garment in the best of its condition. Plus, they also come in the form of hanging tags for clothes which can be used to hang clothes in the wardrobe with ease. Besides furnishing wash care and ironing instructions, clothing labels also tell us stories. They inform us about the makers of the wonderful piece of clothing we have wrapped around ourselves so that we can learn and appreciate their efforts.
Conclusion:
The discussion on clothing labels must be enough to shed some light on the role they have to play in an individual’s life. They are more than just a piece, heat transferred or woven at the back of the garment. They have stories to tell and inform the consumer. And it is time we paid more attention to them as much as we do to the colour and fabric of a piece of clothing.