Yes Marks & Spencer has officially appointed the darling of daytime television as one of their brand ambassadors… and we're buzzing to buy all of her carefully curated picks.
Adding to her impressive fashion portfolio, Holly has teamed up with M&S to edit her own range of Must-Have pieces for autumn.
Having worn the British brand extensively for her near-daily This Morning appearances, Holly took to Instagram to tease her 3.9million followers with a sneak peak of what is in store for the collaboration.
Sharing a photo of herself modelling a stunning pink tailored coat, Holly said she had "grown up with and have always loved M&S so when they asked me to be a Brand Ambassador, of course I said yes!"
The "super proud" star revealed that her "edit will be available online in selected stores on the 27th September" and also go into 2019.
And if the reactions are anything to go by, it's already looking like Holly's pink tailored jacket is going to be the standout piece for September.
Taking to both Instagram and Twitter to express their excitement, one fashion fan declared that they "need this coat" while another "I'll have this whole outfit please."
Agreed.
And as Holly's fans wait with baited breath for the star's upcoming lifestyle brand Truly, what can we expect from Holly's curated collection of M&S buys?
Famous for her signature feminine style and penchant for A-line skirts and stylish blouses, Holly has also previously sung the praises of the brand's smart trouser offerings as well as a certain sparkly Christmas jumper.
And considering she hopes to "inspire people to be brave and have a little more fun with their wardrobe", we can imagine they'll be plenty of bold colours in there too.
Not to mention the fact that "confidence and great fit are key" to Holly when it comes to her own personal style.
In other words, the incredible pink tailored coat is a sign of strong stylish things to come.
Mark the date in your diaries, we're expecting yet another Holly Willoughby-induced sell-out.
In even more Holly Willoughby news, Topshop has just brought our Holly Willoughby's dress in a THIRD colour… and it's already sold out.
And this is the £2.99 skincare product Holly Willoughby swears by… and you can pick it up in Superdrug.
Plus Holly Willoughby ditches affordable high-street labels for designer threads by Sandro and Whistles – as she prepares to launch her lifestyle brand.
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