The Love Island star's new line features a host of comfy casuals with prices starting at just £11.99 – and it’s expected to be another sell-out.
- Dani Dyer Nude Contrast Side Stripe Joggers, £21.99 – buy now
- Dani Dyer Nude Contrast Panel Cropped Jumper, £19.99 – buy now
This is the 23-year-old's third range for the online retailer, after The Sun Online revealed that she'd signed a £500,000 deal to design her own range, and it's already proving popular since going on sale yesterday.
The casual wear includes a range of trendy tracksuits, oversized jumpers and slogan tees.
Dani said: “I designed a lot of this new range with the current weather in mind – with some super warm, cosy and comfortable pieces.
“I thought it was about time I brought out a tracksuit and I’ve included hoodies and casual loungewear that I would want to wear in my day-to-day life when I’m just chilling at home.
- Dani Dyer Babe White Slogan Cropped Hoodie, £19.99 – buy now
- Dani Dyer Love Ya Self Pink Slogan Tee, £11.99 – buy now
- Dani Dyer Grey Snakeskin Zip Front Utility Playsuit, £29.99 – buy now
“There are also some cute new tees and blouses, which I hope you’ll all love.”
The collection comes in sizes 4-24, with slogans all about body positivity and girl power.
Dani’s first In The Style collection in October last year saw record-breaking sales for the brand, with fans buying up 70 per cent of its stock on day one and one £30 jumper selling out within 24 hours.
- Dani Dyer Babe Black Embroidered Oversized Hoodie Dress, £24.99 – buy now
- Dani Dyer Pink Belted Oversized Jumper Dress, £29.99 – buy now
In The Style founder Adam Frisby revealed 500,000 customers took advantage of their early access shopping promotion to get their mitts on Dani's kit, with 5,000 items purchased in just two hours.
So if you want to bag a piece from her latest line, you’d better be quick!
Our favourites are the “Babe” tees and hoodies – which bring back all our fondest "Jani" memories from Love Island – and the cosy-looking pink belted oversized jumper dress.
- Dani Dyer Babe Grey Embroidered Cropped Hoodie, £24.99 – buy now
- Dani Dyer Babe Grey Embroidered Joggers, £21.99 – buy now
- Dani Dyer Grey Contrast Oversized Jumper Dress, £29.99 – buy now
Dani was joined by fellow islanders from last year’s series of the ITV2 hit at Libertine nightclub for the launch of her fashion label.
Fellow Love Island stars Laura Anderson, Samira Mighty, Georgia Steel, Ellie Brown and Hayley Hughes looked worse-for-wear as they left the venue.
Dani covered her face with her hands and nestled her head into 26-year-old boyfriend Jack's arms as he guided her away.
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