B&M is selling violet gin for a purse-pleasing £14.99, and shoppers are loving it.
The gin was created by award-winning craft spirit producer JJ Whiteley.
It contains eight different botanical flavours, including juniper, angelica root, coriander, liquorice and, of course, a splash of violet.
If vodka's more your tipple, the discount high street favourite is also selling a rhubarb flavoured voddy.
If this announcement's got you going straight to the B&M website, we're afraid the spirit is only available in store.
You can buy the same violet gin online – but it will cost you around a fiver more.
- JJ Whiteley Violet Gin, £20.95, Masters of Malt – buy now
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