The Who Opening Pop-Up Shop In London Next Week

The Who will open a special pop-up shop on June 14 and 15 in London’s Soho neighborhood.

The English rock band announced that the Who @52 will celebrate the band’s upcoming concert at London’s Wembley Stadium as well as the June 14 release of lead singer Roger Daltrey‘s new live album, The Who’s Tommy Orchestral.

The Who shop will feature an exhibition of rare and archive memorabilia.

A global exclusive “Pinball Wizard” 7″ vinyl will also be available, along with official merchandise, the new live album The Who’s Tommy Orchestral, and an in-store exclusive ticket offer for the upcoming Wembley Stadium show.

Fans visiting the pop-up shop can get CD and vinyl versions of Tommy Orchestral, including limited copies signed by Daltrey.

The Who is returning to headline Wembley Stadium after 40 years on July 6.

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