Khloe Kardashian announces Good American brick & mortar 'opening soon'

Khloe Kardashian pops on a hard hat and holds a drill while in all black as she announces that her first Good American store is ‘opening soon’ in LA

Khloe Kardashian appeared on Instagram on Monday to share a business update with her followers.

She revealed to fans that the first-ever physical store for her Good American clothing line is in the works.

The 38-year-old reality television personality – who recently poked fun at herself – donned a long shiny black skirt and skintight turtleneck in a series of photos.

The mother-of-two wrote, ‘Our very first @goodamerican store is opening soon!!’

Khloe added, ‘I’m so excited for everyone to experience GA IRL. Stay tuned for the grand opening of our flagship store at the Westfield Century City Mall.’ 

News: Khloe Kardashian appeared on Instagram on Monday to share a business update with her followers

Khloe posed in a Good American warehouse, donning a sleek outfit from her successful brand.

The younger sister of Kim and Kourtney Kardashian looked gorgeous with her blonde highlighted locks streaming over her chest.

She rocked an undefined side part and the lustrous tresses were arranged in a fresh blowout with soft, loose curls.

Khloe, who shares daughter True, 5, and a baby son with NBA star Tristan Thompson, wore a large Cuban link choker around her neck.

The fashionista added a pair of black leather gloves to her outfit and rounded out the look with pointy toe black boots. 

Kardashian showcased her statuesque frame as she stood tall in front of a ladder in one photo.

In another snapshot she posed in front of a large display of building blueprints.

Other captures showed Khloe with a protective white hard hat on that read ‘Good American.’

Excited: The mother-of-two wrote, ‘Our very first @goodamerican store is opening soon!!’


Expanding: She revealed to fans that the first-ever physical store for her Good American clothing line is in the works

Good American announced its fifth annual roster of models called the Good Squad earlier this month.

Taking to social media, Khloe shared a video of the process that got underway last October.

‘Meet the 2023 #GOODSQUAD!!!!! Seven ladies who are the definition of sexy, confident and strong. welcome to the squad,’ she captioned the footage.

In the recording, the Keeping Up With The Kardashians alum and her Good American co-founder Emma Grede talked about the expansive model search.

‘We’ve had so many open casting calls and so many of our girls have exploded into these incredible models and they’re on billboards and commercials and some of them are on the cover of Vogue and work for huge brands,’ Khloe remarked.

‘These are the girls who showed up and showed us who they were,’ The Kardashians star added.

Emma noted, ‘It’s so hard because I see so much in so many of these women, so much of myself in them.’

‘Who is going to have the best chance at having a meaningful career, who is going to have the best chance and who is going to make it work?’ the British businesswoman, 41, asked.

The model search started last fall. Women interested in the opportunity were asked to join apply through the brand’s website by uploading two images, a video, and answering a questionnaire.

Interested women were also able to apply in person during the open casting calls that took place in London, New York, Atlanta and Los Angeles.

Stylish: The 39-year-old reality television personality donned a shiny black maxi skirt and skintight turtleneck in a series of photos

As Khloe and Emma spoke with a handful of women, they revealed to them that they made the 2023 Good Squad.

The announcement came after the Khloe recently made headlines earlier for clapping back at a fan who asked if she missed her ‘old face.’

The reality star had posted a gym video that gave fans a close-up look at her smooth complexion and signature pout.

When one social media user snidely asked: ‘Do you miss your old face?’ Khloe responded, ‘No.’

Los Angeles: Khloe added, ‘I’m so excited for everyone to experience GA IRL. Stay tuned for the grand opening of our flagship store at the Westfield Century City Mall’

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