A Bestselling Primer That’s Under $7? You’ve Got Our Attention
The first question we always get about makeup primer is, “Is it necessary?” Well, think of it this way, when you paint your nails, you don’t have to put a base coat down, but it protects and strengthens your nails, and it makes your polish apply that much smoother. That’s the same with primer. Most formulas target some kind of skin-related issue, whether that’s dryness, larger pores, or redness, and they work hard so your foundation can sit beautifully on top of your skin. So, when we saw that there was a bestselling primer that costs less than a fancy salad, we were all ears.
The e.l.f Hydrating Face Primer ($6) has over 1,900 customer reviews, and both their skin and their testimonials are glowing. The hydrating primer looks green, but applies clear, and is meant to hydrate the skin and make foundation glide on. One reviewer said, “I never knew what a difference primer could make,” while another claimed, “Wow…this product blew me away!” It is hydrating but still suitable for oily skin, and it’s also cruelty free and vegan. Talk about a win win. If your makeup routine is missing a primer, now’s the time to change that. Get ready to have good makeup days every day.
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