ANGRY residents have slammed a posh new LA restaurant with an X-rated name for opening in their "village" and forcing them to keep their kids away.
Eggslut is a popular brunch chain from the US specialising in egg sandwiches in huge brioche buns – but some parents are concerned about its cheeky name.
Now the store is set to open its fourth UK branch in East Village in Stratford, east London, with a grand opening on Saturday.
But locals have criticised its arrival opposite a children’s playground, while others said they would boycott the branch.
Mark Ferrell, 42, said he found the name "puerile", adding: "It’s 2023 – I think it’s a term that’s probably kind of had its day for good reason.
"I don’t really get what they stand to benefit from a name like that – there’s got to be something better they could’ve called it.
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"It’s not a term you want kids to be familiar with early in their lives.
"I’ve got a one year old and he plays on that swing right there.
"I don’t really understand it. I think it’s an unnecessarily attention-seeking and provocative name – the food should speak for itself.
“What’s going to draw me in? Is it the nice family-run places that have been here a long time and engage with the local community?
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"Or is it going to be the one that comes along and creates stories? It’s a bit pathetic."
Philip Tyrer, 57, said: “It wouldn’t draw me in – I don’t like the name.”
"There’s plenty of choice – if it’s got 'slut' in the name, I don’t think I’d go in."
Johanna Kolerski Bezerra, who works at a nearby school, told how a PTA group chat Chobham Friends was divided.
She revealed how some locals were excited by the idea of a fresh restaurant while others refused to dine there due to its "offensive" name.
Johanna, 41, told The Sun: "We’re from the school and obviously we have a group of parents, the PTA group, and a few of them are boycotting that place because of the name.
"It’s quite interesting how it’s dividing people to the point where some might be really bothered as opposed to some who say, 'It’s just a name and I do love eggs and I want to try'.
"It’s fun to have something popular like that here.
"EggSlut is really, really famous in LA – people are queuing hours to get a sandwich, so can we have that here and a taste of it and get some buzz around a name like that?
"It’s about how much importance we give to a word."
School colleague Amanda King, 42, said: "I don’t find it too offensive, but I know lots of people that do.
"When I first saw it I did go. 'ooh', but I read up on it and I understand why it’s called that.
"There were some parents who were very very cross about it.
"The sign itself isn’t that bad, but the advertising – they had white boards round the whole of the windows saying, 'EggSlut'.
"Obviously with the children’s play forum there this is where all the schoolchildren come and that’s what sparked it – there was a very big debate about it in our WhatsApp group.
"Lots of parents think it’s just a conversation to have with the children.
"Some of the parents wanted the school to intervene, but it’s nothing to do with the school.”
A message posted in a community WhatsApp group and posted on X, formerly Twitter, showed one resident fuming over the "grotesquely odd sexualisation of eggs".
The concerned resident wrote: "Hello everyone, I hope you're all having a wonderful day.
"I am interested in initiating a petition to request the removal of the name 'Eggslut' from an establishment.
"The grotesquely odd sexualisation of eggs, nonetheless – along with using such unnecessary language that's unbecoming of a place we call home.
"It's frankly an inappropriate choice for a business name, especially in our village where children, will and do, see it.
"Kindly cast your vote with a 'yes' or 'no' to help me gauge the interest in starting this petition. Thank you."
Another critic is local resident Craig Roberts, 33, who said: "There’s a few units around the east village which they could’ve taken where it’s less facing onto the children’s play space.
"I think having it by the kids play area is insensitive."
Yet despite concerns from some, 33-year-old Brooke Ben praised the new Eggslut for offering "a heaven-sent hangover cure".
And Daniel Ihediwa, 49, said: "I’m a creative, so I love it already – you should always break with the norm."
He added: "What I don’t like is that the interior doesn’t match the name – apart from that, the name is amazing.
"I’m all for it 100 per cent because I know that’s not a brothel, it’s not a nightclub.”
Residents and visitors got the chance to get a taste of the restaurant before its grand opening on Saturday with freebies and deals handed out this week.
Emily Beck, 24, said: "I didn’t have any opinions on the name until I looked on Facebook and saw obviously it makes sense children asking, 'What’s that?’
"I can definitely understand why for parents it’s a bit awkward.
"It’s kind of funny but kind of weird – the word itself is offensive but I don’t necessarily find the play on words offensive.
"Obviously, being next to a children’s park is not necessarily a smart idea.
"Now that I’ve heard parents’ opinions, it makes no sense that it’s there but it makes a lot of sense why they’re concerned about it."
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Eggslut told The Sun: “Eggslut has been trading in the UK for five years and has prominent restaurants in Notting Hill, Fitzrovia, Victoria and Shoreditch.
"'Eggslut' is a foodie designation and the name refers to someone who is obsessed with eggs and wants to eat them all day, every day – with everything."
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