The latest Apprentice hopefuls are a bunch of bikini-clad beauties

From the beach to the boardroom! The latest Apprentice hopefuls are a bunch of bikini-clad beauties on their social media accounts who wouldn’t look out of place on Love Island

  • The new series of The Apprentice is set to start on January 5 on BBC One
  • And some of the female hopefuls keen to impress Lord Alan Sugar and secure  £250k for their businesses wouldn’t look out of place on Love Island
  • The hit BBC show is now in its 17th season, and marks the first in person launch since 2019 due to the Covid pandemic 

The new series of The Apprentice is set to start on January 5 on BBC One.

This year’s group features nine men and nine women who will all do their best to impress Lord Sugar and his advisors, Baroness Karren Brady, Tim Campbell and Claude Littner.

And some of the female hopefuls keen to impress Lord Alan Sugar and secure a life-changing £250,000 cash injection for their businesses look like they wouldn’t look out of place on Love Island. 

A look through their various social media accounts shows the business-minded beauties posing in bikinis from various tropical destinations around the globe.

The hit BBC show is now in its 17th season, and marks the first in person launch since 2019 due to the Covid pandemic.

It began in 2005 as a groundbreaking show which featured some of the country’s best young business minds hoping to secure a job with the then Sir Alan.

However the programme has slowly turned into a more reality TV-inspired fare, with big personalities gloating irreverently about their skills in business.

From the beach to the boardroom! The new Apprentice hopefuls, (including Dani Donovan) are a bunch of bikini-clad beauties s who wouldn’t look out of place on Love Island

A cut above: Hair salon owner, Dani started her business as a teenager and is one of 18 contestants keen to bag £250k from Lord Sugar from her business 

One of the stand-out sensations from the line-up is ambitious hair salon owner, Dani Donovan, started her business as a teenager. 

The blonde beauty looks incredible on her Instagram page, wearing a plunging black bikini in front of a palm tree lined backdrop. 

Online sweet business owner, Victoria Goulbourne also stands out, wearing a skimpy blue triangle bikini with high-leg briefs. 

The former flight attendant turned business owner also looks incredible wearing a daring brown cut-out swimsuit.


Naughty but nice: Online sweet business owner, Victoria Goulbourne also stands out on Instagram, wearing a skimpy blue triangle bikini with high-leg briefs

Work hard, play hard: By night, she likes to hit the bar and can be seen drinking a glass of white while wearing a crop top and leather trousers

Meet the candidates: 1. Marnie Swindells 2. Simba Rwambiwa 3. Dani Donovan 4. Gregory Ebbs 5. Victoria Goulbourne 6. Reece Donnelly 7. Avi Sharma 8. Denisha Kaur Bharj 9. Bradley Johnson 10. Joseph Phillips 11. Mark Moseley 12. Megan Hornby 13. Shazia Hussain 14. Shannon Martin 15. Sohail Chowdhary 16. Kevin D’Arcy 17. Rochelle Anthony 18. Emma Browne 

Meet the The Apprentice 2023 candidates: A professional canon-firer, a gold medal-winning boxer, the ‘James Bond’ and ‘Kim Kardashian’ of the business world

The Apprentice is returning to our screens this month and a new batch of candidates will be battling it out to win Lord Alan Sugar’s investment.

It’s the opportunity of a lifetime for a business owner, and the 18 entrepreneurs are all hoping to win the £250,000 cash injection and invaluable advice from Lord Sugar.

The full line-up for the show has been released ahead of its return on Thursday and this year’s looks more entertaining than ever before.

By night, she likes to hit the bar and can be seen drinking a glass of white while wearing a crop top and leather trousers. 

Self-titled Kim Kardashian of the business world, Rochelle Anthony, who also owns a hair salon and academy can be seen wearing a nude swimsuit in one glam snap. 

She also poses up a storm in a strappy red one-shoulder number which suits her perfectly. 

Rochelle, who calls herself a ‘tenacious, fierce, and determined businesswoman.’ can also be seen wearing a black one-piece as she poses up a storm in a hot tub. 

She said:  My biggest weakness is that I don’t like the word ‘no’ and I don’t listen to it. I will always turn it into a ‘not yet’, and I cannot let go. I will do things single handedly, just because I need to get it done. I’ve had a business in the past that I quickly realised wasn’t right.

‘I’ve got very good intuition as I know I have a strong brand.

‘ I always learn from my mistakes and turn everything into a positive and use it to fuel my new ventures into the successes they deserve to be.’

Court advocate Marnie Swindells might be dressed to impress in her blue suit in press shots for the show. 

But in her own time, the body-confident blonde, who has ‘experience in the boxing industry,’ is not afraid to flaunt her assets.

One stunning shot shows her wearing a cross-body wet-look bikini top and bottoms which had cut-out sides and a criss-cross section. 

Bathroom selfie: Self-titled Kim Kardashian of the business world, Rochelle Anthony, who also owns a hair salon and academy can be seen wearing a nude swimsuit in one glam snap

She also posed up a storm in a strappy red one-shoulder number which suited her perfectly

Man in her life? Rochelle could also be seen wearing a black one-piece as she posed up a storm in a hot tub

A second image sees her wearing a one-shoulder golden dress with a sexy thigh-split as she drinks wine on board a boat on holiday. 

Not to be outdone, sweet shop owner Megan Hornby has also shared a series of glam images including one of herself at Disney wearing a black plunging number. 

And bridal boutique owner, Shannon Martin, who claims she can ‘make Lord Sugar millions’ also looks fantastic in a series of glam plunging frocks. 


Cut it out! Court advocate Marnie Swindells who has ‘experience in the boxing industry,’ is not afraid to flaunt her assets and looked great in a criss-cross bikini on her socials 

Not to be outdone: Sweet shop owner Megan Hornby has also shared a series of glam images including one of herself at Disney wearing a black plunging number

Crop it like it’s hot: She flashed some serious cleavage as she posed against a pink backdrop in heels 

She said: ‘My biggest weakness is probably the fact that I want everything now, so I really struggle to prioritise. 

‘When I come up with an idea, I want to just do it there and then and take everybody along with me on the ride. 

‘It can cause a bit of stress because I just want it today, I need to learn to be a bit more of a planner.’

Money on her mind: And bridal boutique owner, Shannon Martin, who claims she can ‘make Lord Sugar millions’ also looks fantastic in a series of glam plunging frocks

She means business: With a big smile on her face, Shannon wore a plunging blazer for a toilet selfie 

THE APPRENTICE 2023: MEET THE CANDIDATES

AVI SHARMA

Occupation: City banker

Location: London

Key info: Youngest candidate and believes that Lord Sugar’s investment will get him out of the “rat race” of city banking

He says: ‘Some say I’m delusional, I prefer the term optimistic.’

DANI DONOVAN 

Occupation: Hair salon owner

Location: Hertfordshire

Key info: Believes she deserves to win the programme because her business fills a ‘huge gap’ in the market, saying: ‘It baffles me that no one has done it yet!’

She says: ‘I think I’m a different kind of business owner, someone who is a lot more relatable to people.’

EMMA BROWNE

Occupation: Senior account executive

Location: County Kildare

Key info: Laser focused on making her unique business idea a resounding success

She says: ‘I am disgustingly competitive. I will go to any lengths to win this investment.’

JOSEPH PHILLIPS

Occupation: Safari Guide

Location: Worcestershire

Key info: The “James Bond of the business world” with a degree in Zoology

He says: ‘If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.’

MARK MOSELEY

Occupation: Pest control company owner

Location: London

Key info: A former soldier who says he can ‘sell to anyone’ with the gift of the gab

He says: ‘If Lord Sugar doesn’t pick me, then he’s missing a trick.’ 

MEGAN HORNBY

Occupation: Sweet shop and café owner

Location: East Yorkshire

Key info: She says her business fills a gap in the market and has the potential to be nationally recognised.

She says: ‘I think that no matter what situation I am thrown into, I will always give one hundred percent truth, even if it’s hard to hear.’

ROCHELLE ANTHONY

Occupation: Hair salon and academy owner

Location: Bedfordshire

Key info: Describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with.’

She says: ‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’ 

SHAZIA HUSSAIN 

Occupation: Technology recruiter

Location: London

Key info: Wants to champion a varied representation of diverse women in the world of business

She says: ‘I don’t need any friends in business. I am here to win this.’

SOHAIL CHOWHARY 

Occupation: Martial arts school owner

Location: Southampton

Key info: Raised in a council house and worked hard to create business and warns other candidates to be ‘wary’

He says: ‘I am calm and collected, but if they do come at me? I will bite and I will sting, and I will leave my mark.’

BRADLEY JOHNSON 

Occupation: Director of construction company

Location: North Yorkshire 

Key info: Self-made business that turns over half-a-million after being made redundant just four years ago

He says: ‘I have a business plan that will see us turn over seven figures after year three and who knows where else that could take us.’

 DENISHA KAUR BHARJ 

Occupation: Financial controller

Location: Leicestershire

Key info: Says she wants the investment opportunity because she wants to ‘be mentored by the best to be the best’

She says: ‘There’s only one Denisha Kaur.’

GREGORY EBBS

Occupation: Owner of an online antiques marketplace

Location: Shropshire

Key info: Previously worked as a professional cannon-firer in Malta

He says: ‘I would say, a willingness to try different things and not being afraid to be slightly different is one of my biggest strengths.’

KEVIN D’ARCY

Occupation: Accountant

Location: Dublin

Key info: Started his water sports equipment business during lockdown, whilst working in his job in the financial services

He says: ‘With Lord Sugar as my business partner, I know we can ride that wave into the UK and beyond…’

MARNIE SWINDELLS 

Occupation: Court advocate

Location: London

Key info: A gold medal-winning boxer and imaginative businesswoman

She says: ‘I deserve Lord Sugar’s investment because I have given my blood, sweat and tears to my business.’

REECE DONNELLY

Occupation: Theatre school owner

Location: Glasgow

Key info: Is determined to become the first Scottish candidate to secure Lord Sugar’s investment and claims to be the youngest CEO of a further education college in the UK

He says: ‘I’m here to prove that Scotland is filled with forward-thinking entrepreneurs and that we are not in fact a haggis-eating, kilt-wearing nation.’

SHANNON MARTIN

Occupation: Bridal boutique owner

Location: West Yorkshire

Key info: Is hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry.

She says: ‘Lord Sugar needs to be my next business partner, so I can make him millions.’ 

SIMBA RWAMBIWA

Occupation: Senior sales representative

Location: Birmingham

Key info: Is a self-confessed ‘perfectionist’ who says his business will improve the quality of people’s lives

He says: ‘If people can’t buy into you, they’ll never buy anything from you.’

VICTORIA GOULBOURNE 

Occupation: Owner of online sweet business

Location: Merseyside

Key info: Former flight attendant who started business in lockdown which grew into social media success

She says: ‘I’ve travelled all over the world and am not afraid to take on a challenge.’

 

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