Epic Games and the LEGO Group have announced that they are entering a creative partnership aiming to build a metaverse for kids.
The Fortnite developers put out a statement, which said the two companies will work together to shape the future of the increasingly popular metaverse to not only make it safe, but engaging and fun for kids of all ages.
Set to be a family-friendly digital experience, the collaboration between the LEGO and Epic Games will give kids access to tools that will empower them to become confident creators while also offering great play opportunities in a safe and positive space.
What is the LEGO Group and Epic Games partnership about?
The metaverse is evolving and reshaping how people interact with each other in a virtual, 3D world.
The LEGO Group and Epic Games will combine their extensive experience in building worlds for children to play and learn to design a metaverse, which keeps the wellbeing of kids in mind.
The companies have agreed on three principles to ensure that the digital spaces they develop will deliver engaging play opportunities safely. These are:
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Protecting children’s right to play by prioritising their safety and wellbeing
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Putting children's best interests first in order to safeguard their privacy
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Empowering both children and adults with tools that give them more control over their digital experience.
What have Epic Games and LEGO said about their partnership?
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Epic Games, who already has expertise in building immersive and accessible online worlds, is coming together with LEGO who have 90 years of developing children's play under their belt for this new digital partnership.
Speaking of their collaboration, Niels B Christiansen, CEO of The LEGO Group said: "Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences."
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He added: "But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future."
The Epic Games CEO & Founder, Tim Sweeney also commented : "The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families."
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